Responsible for : This Digital Marketing role sits at the heart of CRC Evans’ global repositioning. It is an opportunity to help bring our brand repositioning to life, support market diversification, and build a digital marketing presence that reflects the scale, capability and ambition of our business.
Working across international teams, regions and time zones, the role will help ensure CRC Evans shows up consistently, credibly and competitively to customers worldwide. From strengthening demand generation to amplifying thought leadership and project delivery, digital is a key enabler of our growth strategy.
This is not a “maintenance” role. It is a build, shape and grow opportunity, with the chance to make an immediate and visible impact. For the right person, it offers real ownership, influence and the scope to grow responsibility as the digital function scales.
Digital Delivery & Optimisation
Day-to-day management and optimisation of the CRC Evans website and CMS which was built in 2023 as a MVP and is currently undergoing redevelopment.
Working with internal teams and agency partners to improve user journeys, content performance and conversion.
Ownership of website updates, landing pages and performance tracking.
Search & Demand Generation
Hands-on delivery and optimisation of SEO and PPC activity.
Keyword research, on-page optimisation and performance reporting.
Working with agency partners where required, with increasing ownership in-house.
Email & CRM
Planning and execution of email and eCRM activity.
Managing campaign set-up, segmentation, testing and reporting.
Supporting lead nurturing and sales enablement activity.
Social Media & Content Distribution
Full-time management of B2B social channels, with a particular focus on LinkedIn – working with a part-time content and online PR specialist.
Scheduling, publishing and optimising content in line with brand and business priorities.
Amplifying key content, campaigns and commercial messages.
Agency & Stakeholder Collaboration
Working closely with a lead digital agency to deliver a fast-to-market digital plan.
Acting as the day-to-day digital lead internally, managing priorities and expectations.
Translating business needs into effective digital execution.
Skills & Experience
* Strong execution capability, with a specialist in at least one of the following: Website and CMS management (WordPress)
* Social media (particularly LinkedIn)
* CRM / eCRM – any platform
* Confidence working with agencies and multiple internal stakeholders
* A delivery mindset: organised, proactive and comfortable working at pace
Health, Safety, and Environmental Responsibilities
* All employees have a duty to take care of their own health and safety and that of others affected by their actions at work.
* Employees must conduct assigned tasks and duties in a safe manner, in accordance with instructions, and comply with all Health, Safety & Environmental rules, policy, procedures, regulations and codes of practice.
* Employees must co-operate with management and co-workers to help everyone meet their legal obligations.
* Employees must follow any instructions or health, safety & environmental training provided by the company and report any hazards, injuries or ill health that present a serious and imminent risk and inform your line manager about any shortcomings you identify within your health and safety arrangements.
Job Specific Education Required
* A digital marketing qualification or relevant experience
Work Experience Required
* Experience supporting lead generation or sales enablement
* Familiarity with analytics, reporting and performance optimisation
* Exposure to generative AI
Skills & Knowledge Required
* A strong Digital Marketing Executive ready to step into their first management-level role.
* A Senior Digital Specialist who thrives on ownership, delivery and building capability.
* A Digital Marketing Manager within a larger team of managers looking to shape strategy and own a digital function from the start.
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