Ecommerce / Marketing
Digital Marketing Specialist
Position: Digital Marketing Specialist
Location: North West
Salary: Up to £35,000+ depending on experience
Job Reference No: EC09
Recruiting Consultant: Sarah
Details
Digital Marketing Specialist Overview
This trend-led ladieswear brand are looking for a Digital Marketing Specialist who is creative, analytical and self-driven and is passionate about marketing & brand growth. If you’re someone who thrives on data and digital strategy, while staying on top of the latest marketing trends, then this may be the role for you.
Digital Marketing Specialist Responsibilities
1. Liaise with 3rd party advertisers to manage Google Ads, Meta Ads, TikTok and other relevant platforms
2. Plan, create and schedule email campaigns, newsletter and automations using platforms like Klaviyo or Mailchimp
3. Monitor campaign performance and optimise for open rates, CTR and conversions
4. Create and manage a promotional calendar aligned with product drops, sales events and seasonal campaigns
5. Work closely with the design, merchandising, finance and operations teams to ensure alignment of marketing objectives and efforts
6. Research, outreaxh and manage collaborations with influencers and stylists aligned with the brand
7. Coordinate and develop assets needed for campaigns across all platforms
8. Stay current with trends in digital marketing, fashion and pop culture to maximise brand outreach
9. Use tools like Google Analytics, Meta Business Suite, TikTok Ads Manager etc to track KPIs and campaign ROI
Digital Marketing Specialist Skills and Experience
10. Proven experience in digital marketing, ideally within fashion or lifestyle
11. Strong grasp of Meta Ads, Google Ads, TikTok Ads and email marketing platforms
12. Excellent understanding of influencer marketing and online community building
13. Ability to analyse data and draw insights to optimize performance
14. Creative thinker with excellent communication and project management skills
Digital Marketing Specialist Additional Information
This is a full time office based position.