Job Title
Head of Brand Marketing
Salary
£50,000 - £75,000
Company Description
Leading private-pay healthcare provider group
Location
Worcester Park, UK
Job Description
You will lead brand strategy across three established homecare brands during a pivotal growth phase. By developing compelling narratives and messaging frameworks, you’ll build long‑term brand equity and a demand pipeline. This strategic role involves managing content, employer branding, and agency relationships to establish the group as the UK’s undisputed leader in homecare.
Why this role is remarkable
* Significant strategic impact as the owner of brand refresh and positioning for three distinct, premium healthcare brands.
* Opportunity to join a top‑tier, well‑funded provider rated in the top 4% nationally for service quality and care excellence.
* High‑visibility leadership position with a mandate to influence senior stakeholders and build a world‑class marketing function from the ground up.
What You Will Do
* Develop brand propositions and messaging frameworks for multiple brands based on deep customer insights and competitive analysis.
* Lead the employer brand and internal communications strategy to attract top talent and engage a distributed workforce.
* Manage external creative agencies and internal content teams to ensure visual and tonal consistency across all consumer touchpoints.
The Ideal Candidate
* 5-8 years of experience in brand strategy or integrated marketing within trust‑led, considered‑purchase sectors like healthcare or professional services.
* Exceptional storyteller with a proven track record of translating complex customer needs into compelling brand narratives and trust‑building content.
* Collaborative leader capable of aligning brand strategy with performance marketing goals and supporting field‑based business development teams.
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