Sales Director (SaaS / Insurance / MGA's) – UK London
Hybrid / London, UK Area
Reporting – MD, UK
Basic Circa £125,000 depending on level and experience, Uncapped OTE and potential for Stock Options.
At Azur Technology, we’re redefining how our clients harness technology and AI — not just to automate, but to truly transform the way they do business. Our flagship product, MGA Connect, is on track to become a market leader, powered by cutting‑edge innovation and real‑world impact.
We’re a high‑performance, high‑trust team that values autonomy over hierarchy and ambition over comfort. Here, you’ll join a culture that’s collaborative, fast‑moving, and driven by purpose — with the opportunity to help shape the growth of a category‑defining product at one of the most exciting moments in our company’s journey.
We are now looking for a Sales Director to accelerate our expansion in the UK insurance market.
Job Summary
As a Sales Director, you will take ownership of the full sales cycle working with a team of BDR’s from initial discovery through to contract close and account growth. You will engage directly with Managing General Agents (MGAs), insurers, and brokers, positioning Azur’s products as mission‑critical solutions for digital transformation.
This is a unique opportunity to join an early sales team, work closely with the founders, and help shape our go‑to‑market approach. You’ll be expected to hit ambitious targets, close new business, and build lasting relationships with senior insurance leaders.
This role reports to the UK Managing Director and is hybrid, requiring semi‑regular office days in London.
Key Responsibilities
New Business Development
* Own and manage the full sales cycle from prospecting to negotiation and close.
* Deliver tailored product demonstrations and presentations to senior decision makers.
* Structure and negotiate commercial terms that drive long‑term value for clients and Azur.
* Support and mentor a team of BDR’s to together achieve new business targets
Account Management & Growth
* Build trusted relationships with MGA, carrier, and broker stakeholders.
* Identify up sell and cross‑sell opportunities within existing accounts.
* Collaborate with customer success to ensure smooth onboarding and expansion.
* Maintain accurate pipeline in Salesforce (or equivalent CRM).
* Deliver reliable revenue forecasting to leadership.
* Track progress against quarterly and annual quotas.
* Partner with marketing to refine campaigns and messaging.
* Provide product feedback from clients to influence roadmap and positioning.
* Represent Azur at industry events, panels, and client workshops.
* Support the BDR teams with their development and knowledge.
Experience & Skills
* Minimum 6+ years’ experience in B2B SaaS sales, within Insurtech, or enterprise software, across SaaS and services.
* Proven track record of meeting or exceeding quotas (£500k+ ACV targets desirable).
* Strong consultative selling skills, able to engage C‑suite stakeholders in the insurance market.
* Excellent written and verbal communication skills.
* Comfortable negotiating contracts with senior executives.
* Entrepreneurial, ambitious, and motivated to build in a high‑growth, early‑stage environment.
* Insurance sector knowledge (MGA’s, Lloyd’s, brokers) is a strong advantage.
Benefits include minimum of 25 days holiday, health insurance, pension, hybrid/flexible working, a training budget, and the potential for stock options after the qualifying period.
We are an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment at Azur Technology is based solely on a person’s merit and qualifications directly related to professional competence. We do not discriminate on the basis of race, religion, colour, sex, gender identity or expression, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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