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Senior Content Creator (Freelance), London
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Client:
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
4
Posted:
28.04.2025
Expiry Date:
12.06.2025
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Job Description:
Senior Content Creator (Freelance, 3-4 Days/Week)
Mother Root is looking for a Senior Content Creator
Location: London-based | Hybrid (2-3 days in-office) | £300-£400 per day (depending on experience)
Part-time · London
About Mother Root
At Mother Root, we craft delicious non-alcoholic aperitifs that celebrate bold flavour and a dose of good feelings. Inspired by ancient drinking traditions, our drinks are rooted in real ingredients and rituals of wellbeing.
We're not about what's taken out—we're about what's put in. Our signature Ginger Aperitif delivers the burn and bite you crave with fresh ginger root, raw apple cider vinegar, and blossom honey.
We’re one of the UK's fastest-growing beverage brands with international expansion on the horizon, and we’re looking for a Senior Content Creator to join our creative team and elevate our organic social media presence. If you’re a social-native storyteller who loves ideating, shooting, editing, posting, and engaging — not just for brands, but for yourself — we’d love to meet you.
The Role
This is a freelance role, working 3-4 days a week (flexible), focusing on content creation for Instagram and TikTok. You’ll lead our organic social strategy, create engaging content, and build a brand presence that resonates emotionally.
You’ll collaborate closely with the Head of Brand and Founder to tell our story, support campaigns, and be the brand’s voice on social media — through storytelling, product reveals, and behind-the-scenes content that fosters community growth.
What You’ll Do
Content Strategy & Creation
* Own our organic content strategy on Instagram and TikTok
* Ideate, plan, produce, edit, and post engaging video content with strong storytelling
* Create hooks and visuals that capture attention quickly
* Collaborate with our founder and team to craft relatable behind-the-scenes content
Community Growth
* Lead growth of a new TikTok channel, supporting existing channels
* Build a relevant and engaged audience aligned with brand values
* Balance appeal between our core older audience and expanding millennial demographic
* Support our mission to increase brand awareness and visibility on social media
Strategic Excellence
* Analyze performance, test new formats, and optimize content
* Stay updated on platform trends and algorithm changes
* Coordinate with our PR agency for messaging and cultural moments
* Document our international expansion journey through content
Product Storytelling
Bring energy to our Ginger product, limited editions, and new gifting lines through creative content
What We’re Looking For
* Proven experience growing social channels rapidly, preferably in lifestyle, wellness, or F&B
* Comfortable on camera, able to tell stories with personal presence
* Strong personal brand or social presence
* Deep understanding of TikTok and Instagram trends and formats
* Strategic thinker aligning content with brand and audience
* Good eye for design, motion, copy, and visual consistency
* Ability to work quickly with a test-and-learn mindset
* Resilient, driven, and passionate about our mission
* London-based, available to work from our studio/office 2-3 days per week
Bonus Points
* Experience with brand storytelling or founder-led content
* Background in non-alc, drinks, or wellness categories
* Familiarity with performance tools (Later, Notion, Meta analytics, TikTok analytics)
* Track record of community building from scratch
* Content with viral potential
* Knowledge of microphones and lighting for content
Interested?
Send your application to [email protected].
Include:
* Your resume and cover letter explaining why you're right for this role
* Your portfolio or examples of work, including community growth and engagement evidence
* Complete the short task below:
Task: Show Us Your Work
Share a link to content you've created demonstrating storytelling and engagement. Include:
* Your creative approach
* Why it was successful
* How you'd apply similar strategies to Mother Root
Applications should be sent to [email protected]. Only complete applications will be considered. No LinkedIn DMs or easy apply.
We look forward to meeting you.
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