Ecommerce business owner

Ecommerce Business Owner

Company: Tabletka.ru

Location: Moscow, Russia

Employment type: Full-time

Work format: On-site / hybrid to be discussed

Language requirement: Russian fluency is mandatory

About Tabletka.ru

Tabletka.ru is a growing pharmacy retail and digital healthcare service focused on making access to pharmaceutical products and health-related services easier, faster, and more convenient for customers.

We are building a modern omnichannel model that connects physical pharmacies, website, mobile application, CRM, customer support, product availability, pricing, promotions, and digital customer journeys into one seamless service.

Our goal is to create a reliable and user-friendly experience where customers can easily search for products, check availability, receive accurate information, place an order online, and complete the purchase through convenient pickup or delivery options.

We are looking for an Ecommerce Business Owner who will take ownership of the ecommerce channel and help turn it into a strong growth driver for the business.

Role Overview

The Ecommerce Business Owner will be responsible for the end-to-end performance of the ecommerce and omnichannel customer experience.

This is not just an operational ecommerce manager role. We are looking for a business owner who can manage sales growth, conversion, customer experience, acquisition, retention, analytics, digital merchandising, and cross-functional execution.

The role requires close collaboration with commercial teams, pharmacy operations, marketing, CRM, IT, logistics, customer support, analytics, and category management.

The main objective is to develop Tabletka.ru’s website, mobile application, and digital services into a high-performing omnichannel platform that helps customers buy more conveniently, more frequently, and with a better overall experience.

Key Responsibilities

I. Ecommerce Channel Ownership

• Own key ecommerce performance metrics, including revenue, conversion rate, average order value, number of orders, repeat purchases, and online sales share.
• Manage the full customer funnel from traffic acquisition to product search, product page, basket, checkout, payment, pickup, delivery, and repeat purchase.
• Improve the customer journey across website and mobile application.
• Ensure high-quality online product assortment, product cards, pricing, promotions, product availability, and recommendations.
• Identify friction points in the funnel and implement improvements to increase conversion and customer satisfaction.

II. Omnichannel Service Development

• Develop the connection between pharmacies, website, mobile app, CRM, customer support, and logistics.
• Improve click & collect, reservation, pickup, delivery, and other omnichannel customer scenarios.
• Build a seamless customer experience between digital channels and physical pharmacies.
• Work with operational teams to improve speed, accuracy, and quality of order fulfillment.
• Identify and eliminate gaps between the online customer promise and actual execution in pharmacies.

III. Analytics and Data-Driven Management

• Build and maintain a regular analytics system for ecommerce and omnichannel performance.
• Analyze traffic, conversion, retention, LTV, CAC, ROMI, repeat purchases, bounce rate, internal search, basket, checkout, and customer behavior.
• Use data to make decisions on assortment, UX, promotions, CRM, search, personalization, and customer segments.
• Develop hypotheses, run A/B tests, evaluate impact, and scale successful initiatives.
• Work with BI dashboards, web analytics, product analytics, and marketing performance data.

IV. Customer Acquisition and Retention

• Work closely with marketing to improve customer acquisition through SEO, performance marketing, CRM, push notifications, email, loyalty programs, content, and partner channels.
• Improve acquisition efficiency by reducing cost per order, increasing traffic quality, and improving ROMI.
• Develop customer retention mechanics, including repeat purchases, personalized offers, product recommendations, trigger communications, and customer reactivation.
• Work with customer segmentation and personalized lifecycle communication.
• Manage ecommerce not only as a first-purchase channel, but as a long-term customer service and retention platform.

V. Cross-Functional Leadership

• Coordinate commercial, marketing, IT, pharmacy operations, logistics, customer support, and analytics teams.
• Translate business goals into clear product, operational, and technical requirements.
• Prioritize the improvement backlog for website, mobile app, catalog, search, checkout, CRM, and omnichannel processes.
• Document processes, requirements, metrics, and ecommerce operating rules.
• Ensure disciplined execution, transparent communication, and measurable results across teams.

What We Are Looking For

I. Retail, Ecommerce, or Pharmacy Experience

• Proven experience in ecommerce, online retail, digital product, omnichannel service, or marketplace operations.
• Strong understanding of retail logic: assortment, availability, pricing, promotions, customer flow, store operations, and fulfillment.
• Experience in pharmacy, healthcare, FMCG, consumer goods, or related industries is highly preferred.
• Experience working in a multi-site retail environment is a strong advantage.

II. Omnichannel Experience

• Practical experience building or improving the connection between online channels and physical retail.
• Understanding of click & collect, pickup, delivery, reservation, customer support, and repeat order scenarios.
• Ability to see the full customer journey, not just separate website or app screens.
• Experience improving both digital conversion and offline operational execution.

III. Strong Analytical Skills

• Advanced ability to work with ecommerce, product, marketing, and customer analytics.
• Strong understanding of key metrics: conversion rate, traffic, CAC, LTV, retention, churn, AOV, repeat rate, ROMI, funnel analysis, and cohort analysis.
• Ability to identify root causes behind performance issues and turn analytics into specific business actions.
• Experience working with dashboards, BI tools, web analytics, and performance reports.

IV. Customer Acquisition and Retention Expertise

• Strong understanding of digital marketing, performance marketing, SEO, CRM, loyalty, lifecycle marketing, and personalization.
• Experience working with marketing teams to attract high-quality traffic and increase repeat purchases.
• Understanding of how to manage not only the first order, but long-term customer value.
• Ability to connect acquisition, conversion, retention, and customer experience into one performance system.

V. Modern Ecommerce and Digital Tools

Hands-on experience with some or most of the following tools and areas is expected:

• Google Analytics, Yandex Metrica, AppMetrica, or similar web and app analytics tools.
• BI tools such as Power BI, Tableau, Looker Studio, or similar.
• CRM/CDP systems, customer segmentation, email, SMS, and push notification platforms.
• CMS and ecommerce platforms.
• Jira, Trello, Asana, Notion, or similar task and project management tools.
• A/B testing, UX research, customer journey mapping, and landing page optimization.
• SEO, performance marketing, paid media, and digital campaign analytics.
• Product catalog, internal search, product cards, checkout, and user behavior analytics.

Required Qualifications

• Fluent Russian is mandatory, as the role requires daily communication with Russian-speaking teams, internal documentation, operations, and partners.
• Proven experience managing an ecommerce business, online channel, digital product, or omnichannel service.
• Practical experience in retail, pharmacy, healthcare, FMCG, consumer goods, or related sectors.
• Strong understanding of customer journeys, sales funnels, and digital performance metrics.
• Ability to manage projects, prioritize initiatives, and deliver measurable improvements.
• Ability to work across business, product, IT, marketing, operations, and analytics.
• High level of ownership, accountability, and hands‑on execution.
• Bachelor’s degree in Business, Marketing, Economics, Ecommerce, Product Management, or a related field is preferred.

Key Success Metrics

• Growth of ecommerce revenue and online channel share.
• Improvement of website and mobile app conversion.
• Growth of repeat purchases, retention, and customer lifetime value.
• Better customer journey from product search to order completion.
• Reduced funnel losses across search, product page, basket, and checkout.
• Improved quality of omnichannel service.
• Higher efficiency of customer acquisition and improved ROMI.
• Stronger ecommerce management through analytics, dashboards, and data-driven decision-making.

Candidate Profile

We are looking for a person who understands that ecommerce in pharmacy retail is not just a website with products.

It is a complete system where assortment, availability, pricing, search, UX, CRM, marketing, pharmacies, logistics, customer support, and analytics must work together.

The ideal candidate is a strong business owner who can see the whole picture, make decisions based on data, build omnichannel service, improve customer experience, and take responsibility for measurable business results.

What We Offer

• The opportunity to shape the development of ecommerce and omnichannel services in a growing pharmacy retail business.
• A role at the intersection of retail, healthcare, digital product, CRM, and analytics.
• Real ownership of a business-critical growth channel.
• Close collaboration with commercial, marketing, IT, pharmacy operations, logistics, and analytics teams.
• The opportunity to build a modern digital service in a socially important and fast-developing industry.

How to Apply

• If you have experience developing ecommerce, omnichannel services, customer acquisition, and customer retention in retail, pharmacy, healthcare, FMCG, or related industries, we would be glad to hear from you.