We ideally need someone who has entertainment experience (Streaming platform etc), global account. Running the planning and start of the accounts, the activation work is done off shore.
JOB DESCRIPTION:
We are looking for a specialist in Programmatic campaigns to continue their career as a Senior Account Manager. This person will play an integral role in the day-to-day running of a busy client
account. They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid Programmatic campaigns for clients.
The ideal candidate is someone with significant working knowledge of paid advertising across the key Programmatic platforms (DV360, Amazon etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid Programmatic.
Key Responsibilities:
Senior Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts. Account
Managers have several key areas of focus, these include:
Campaign Management
* Developing comprehensive paid Programmatic media plans (+ supporting material) that align with client’s objectives and KPI. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
* Responsible for end-to-end set up of paid Programmatic campaigns across all the relevant Programmatic platforms (and working with junior team members to assist them with this task as necessary). Comfortable using advanced features of self-serve platforms as well as working with 3 rd parties to deliver and also working closely with tech and tracking teams.
* Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards.
* Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
* Working with Executives, Snr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.
* Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.
* Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.
Client & Partner Management
* Acting as a key Programmatic point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s Programmatic output.
* Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid Programmatic space, presenting these opportunities to stakeholders and securing client backing.
* Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
* Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
Operational Excellence
* Identify opportunities to test and innovate in the paid Programmatic space. Presenting these opportunities to stakeholders and securing client backing.
* Working with line-manager to develop and implement testing/learning agendas for clients that drive clear and actionable insight on each Programmatic platform.
* Working closely with planning team + other channel specialists to ensure paid Programmatic activity compliments and enhances the wider marketing mix.
* Responsible for accurate and timely fulfilment of mandatory agency finance processes.
* Working with junior team members and the Global Hub team to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.