Description
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re proud that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
The Head of Digital Commerce will have the scope to define and execute Twinings digital commerce strategy across commerce channels including Grocery.com, Marketplaces and B2B - driving profitable online growth and building organisational capability. You’ll lean on your expertise in E-commerce, commercial acumen and strategic thinking, enabling you to balance strategic vision with hands-on execution, in order to achieve our strategic growth ambition.
We’re looking for an agile thinker who prides themselves in driving high performance, challenging status quo and finding solutions (even within ambiguity). You’ll be a strong influencer at all levels, adept at juggling priorities whilst also delivering with rigour and discipline - bringing the ability to understand and simplify complexity and inspire those around you.
Key Responsibilities
* Partner with Marketing Director to set the 5YR Vision & Ambition for Marketplaces, Grocery and our B2B channels defining the role these channels play for our consumer - setting clear growth targets, KPIs, and ensuring the reporting frameworks / rhythm are in place to measure & optimise.
* Working with the Grocery team, define the Grocery.com strategy and plan, defining customer prioritisation, how to wins as well as the investment required connecting this into customer JBPs.
* Drive delivery of the Media & Digital shelf, working with associated internal team & external agencies to deliver (Profitero, Dunhumby, Nectar, Brand bank).
* Develop Senior relationships with key Grocery contacts to influence both the role Twinings plays in Grocery customers and to enable the plan delivery.
* Define and deliver the Amazon commercial plan to win across 1P & 3P. Own the senior relationship with Amazon influencing Twinings position and coaching the Amazon Commercial Manager to deliver the commercial terms and in year plan.
* Collaborate with Marketing to develop the ecommerce media strategy (for example Retail media, Amazon Ads) ensuring these play a clear role with a robust measurement plan.
* Build organisational eCommerce capability – partnering with key Marketing roles together you will define the skills, tools, processes, and ways of working required to embed digital commerce excellence across commercial, marketing, and supply teams.
Skills, Knowledge and Expertise
Essential
* 5yrs + experience in digital commerce or e-commerce for a consumer-focused brand
* Strong understanding of the UK grocery and online retail landscape
* Experience working with major UK retailers inc Amazon
* Experience leading teams and influencing senior stakeholders
* Strategic thinking with strong executional focus
* Data-driven decision-making
* Influencing and stakeholder management
* Entrepreneurial mindset and comfort with ambiguity
Desirable
* Knowledge of retail media ecosystems and performance marketing
* Experience implementing e-commerce tools or platforms
Benefits
* Yearly bonus based on personal contribution and financial performance
* Flexible working options
* 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
* Onsite Gym and Wellbeing Centre
* Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
* Pension scheme with your contributions matched for up to 10% of your salary
* Opportunity for a variety of marketing leading development opportunities
* Inspiring connection events in line with our exciting wellbeing vision
* Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
* SimplyHealth Cash plan
* Onsite Staff shop and online staff discounts
* Competitive Car Allowance
* Bupa Private Medical Insurance
* Electric Car Scheme
* Access to LinkedIn Learning
* Four week Digital Nomad
* 2 recharge days a year to pause and get back on top and thriving
* Birthday day off
Twinings has become one of the world’s most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century.
More than 300 years later, the love of tea is still here - and so are we! We still sell tea from Thomas’s shop, and we still work hard to bring the most innovative new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.
Our approach to Diversity, Equity & Inclusion
At TwiningsOvo, we believe in the power of diversity to drive innovation and meaningful work. We are committed to building a workplace where people from all backgrounds, identities, and experiences feel safe, valued, have a sense of belonging and are empowered to thrive. Inclusion is more than a goal, it’s how we work together every day. As an equal opportunity employer, we prohibit any unlawful discrimination against an applicant on the basis of their ethnicity, colour, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, neurodiversity, age, socioeconomic background or any other status protected by law and are committed to promoting diversity across our workplace.
Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity.
Please inform our Talent Acquisition or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.