Digital Product ManagerBelfast (Hybrid)Competitive MSC are delighted to be partnering with a leading Law firm to add a Digital Product Manager to the team. You will be responsible for the strategic management and optimization of several digital and marketing technology platforms. Acting as a subject matter expert, the role oversees the integration, adoption and performance of tools and services to support the firm's global marketing and business development objectives.The position collaborates closely with cross-functional teams to ensure best practice, compliance, and innovation across several digital channels, driving continuous improvement in client engagement and digital experience. Key Responsibilities:Own and optimise a suite of global MarTech platforms (including email marketing, content platforms, and aggregators) to support business development and digital marketing strategyAct as the subject matter expert across platforms such as Vuture, Passle, Ceros, and CRM integrations, driving adoption, performance, and best practiceLead email marketing strategy and optimisation, including segmentation, A/B testing, deliverability, and performance benchmarkingDefine and implement global SEO and content distribution strategies through platforms like JD Supra, Mondaq, and Lexology to maximise reach and visibilityAnalyse campaign and channel performance using data and BI tools translating insights into actionable improvementsManage and optimise platform integrations (CRM, CMS, marketing automation tools) to enhance data flow, tracking, and user experienceCollaborate with cross-functional teams (IT, content, compliance, and marketing) to deliver seamless digital campaigns and client journeysEnsure GDPR compliance and data governance, including consent management and platform security standardsDrive continuous improvement through testing, innovation, and adoption of new digital marketing technologiesManage external vendors and platform providers, including roadmap alignment, performance reviews, and feature enhancementsDevelop and deliver training programmes and documentation to support internal teams and increase platform adoption Essential Criteria:5-6+ years' experience in digital marketing, SEO, or MarTech platform managementStrong experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot, Vuture) and CRM systems (Dynamics or Salesforce)Proven track record in SEO strategy, content optimisation, and digital campaign performance improvementExperience using analytics and reporting tools (e.g. Power BI, Google Analytics) to drive data-led decision-makingStrong understanding of email marketing best practices, including segmentation, automation, and performance optimisationExperience managing third-party vendors and digital platformsAbility to translate technical concepts into clear, actionable insights for non-technical stakeholdersKnowledge of GDPR, data privacy, and digital compliance standardsExcellent communication and stakeholder management skills across global teams To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group on .MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.WHJS1_NI