What if the work you did every day could impact the lives of people you know? Or all of humanity?At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.
Marketing Business Partner / Manager UK & North (Healthcare)
Remote working
Please note: Travel is required(~25%)
The role
As Healthcare Customer Segment Marketing Business Partner / Manager here at Illumina in the UK, Ireland & North region, you will play a pivotal role in driving strategicmarketing initiatives across healthcare customer segments. This individual contributor role sits within a highly matrixed, cross-functional organization and offers high visibility across commercial, product, and regional marketing teams. You will be responsible for developing and executing sub-regional marketing strategies that align with business goals and deliver measurable growth in the healthcare segment.
Illumina's employee benefits are industry-leading and include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing program, volunteer time off, and much more!
Why you
You are a dynamic, strategic and creative marketer with deep expertise in healthcare marketing and a passion for driving impactful campaigns. With significant experience in marketing, particularly within healthcare, you bring a strong understanding of customersegmentation, branding, content strategy, and digital engagement. You thrive in complex, matrixed environments and are skilled at influencing without authority. Your analytical mindset and collaborative approach enable you to develop and execute marketing plans that deliver real business outcomes.
You hold a bachelor's degree in Marketing, Biology, Biochemistry, or a related field, and you’re proficient in the full marketing mix, including VOC/VOS, multi-channel lead generation, and performance tracking. You’re intellectually curious, highly organized, and unafraid to dive into data to optimize campaign performance.
Key Responsibilities
1. Strategic Marketing Planning
2. Develop multi-channel marketing strategies tailored to healthcare customer segments across UKI and North
3. Conduct competitor analysis and market trend assessments to inform tactical programs
4. Collaborate with sales leaders to align portfolio strategy with customer needs
5. Campaign Execution & Engagement
6. Partner with omnichannel and product marketing teams to deploy strategies
7. Plan and manage impactful in-person and digital events
8. Create customer-focused content and collateral for targeted outreach
9. Budget & Performance Management
10. Own and manage the customer segment marketing budget
11. Track and report on campaign performance, lead generation, and ROI
12. Evaluate and optimize omni-channel marketing programs
13. Cross-Functional Collaboration
14. Align with sales, product, and regional marketing teams on launches and initiatives
15. Work with campaign managers to refine engagement strategies using platforms like LinkedIn and ResearchGate
16. Support sales enablement through tools and training
17. Market Insights & Enablement
18. Drive messaging and tools for Biotech and Pharma customers
19. Collaborate with market analysts on research programs
20. Provide regular training and insights to sales teams
INDEUR
#LI-REMOTE
We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact To learn more, visit:. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.