Successful candidates will be responsible for:
* Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
* Helping clients understand our approach and results in the context of their broader cross‑channel digital marketing program; designing innovative advertising campaigns that help achieve clients’ donor acquisition and advertising goals in the short term, with an eye toward driving long‑term fundraising and engagement success.
* Analyzing performance data to help our clients understand the why behind the performance, ensuring alignment with their broader mission.
* Navigating the high‑stakes, rapid‑response world of news‑cycle marketing, where your ability to pivot a strategy in real‑time can result in millions of dollars raised for a cause in a single day.
* Staying at the forefront of privacy changes (iOS14+, cookieless future) and platform shifts to ensure our progressive partners stay ahead of the curve.
Must‑have qualifications:
* At least 3years of experience managing complex paid media portfolios in a high‑growth startup, a major agency, or a political organization.
* A Product Manager approach to ads – you care as much about the post‑click experience and conversion rate optimization as you do about the CPM.
* Excellent quantitative reasoning skills, proficiency with Excel, and ability to apply data to strategic decisions; extensive experience with the backend of ad managers.
* Obsession with optimization: at MissionWired, finding the extra 5% of efficiency could mean an extra $100k for a client’s mission.
* You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.
Nice‑to‑have qualifications:
* Experience with nonprofit and/or political fundraising.
* Client management experience.
#J-18808-Ljbffr