About Montu UK
Montu UK is transforming access to medical cannabis-based therapies across the UK. With our rapid expansion and commitment to clinical excellence, digital innovation, and data-driven strategy, we’re building a future where patients receive the care they deserve, faster and more efficiently. Our Wokingham team plays a critical role in scaling performance marketing that powers this mission.
The Role
As Lead Paid Search Manager, you won’t just oversee strategy—you’ll be deep in-platform daily, building, optimising, and troubleshooting campaigns yourself. This is a fully hands-on role, ideal for someone who thrives in Google Ads, loves testing new ideas, and is driven by results. You’ll oversee end-to-end planning, build data-informed strategies, and ensure continuous optimisation that meets and exceeds business KPIs.
Your Key Responsibilities:
* Strategic Planning: Design and lead paid search strategies tailored to full-funnel objectives, leveraging market insights, platform capabilities, and performance data.
* Live in Google Ads: From building new campaigns to making bid adjustments, reviewing search term reports, updating ad copy, and testing new formats—this is your daily work.
* Platform Execution: Manage campaigns directly within Google Ads and Microsoft Ads, ensuring everything is built to spec and performing at peak efficiency.
* Campaign Ownership: End-to-end responsibility for account structure, keyword research, ad copywriting, audience setup, budget pacing, and performance analysis.
* Optimisation & Testing: Conduct routine account maintenance, A/B tests, performance audits, and troubleshoot issues in real time.
* Performance Reporting: Build and present insightful reports, backed by your own hands-on data analysis in GA4, Google Ads, and other tools.
* Tool & Feature Adoption: Be the first to test and implement new Google Ads features—whether it’s AI bidding innovations, feed-based campaigns, or Performance Max configurations.
* Team Collaboration: Work closely with internal teams to align creative, messaging, tracking, and landing page experiences to campaign goals.
Minimum Requirements
* Paid Search Expertise: Proven hands-on experience managing and scaling paid search campaigns via Google Ads and Microsoft Ads, ideally in fast-paced agency or high-growth client-side environments.
* Data Fluency: Strong grasp of conversion tracking, attribution models, GA4 analysis, A/B testing, and deriving actionable insights from performance metrics.
* Strategic Thinking: Ability to link performance data with business goals and build actionable, scalable paid media strategies.
* Platform Proficiency: Confident using tools like Google Ads Editor, Keyword Planner, and budget forecasting models.
* Communication Skills: Clear and professional written/verbal communicator who can translate complex performance metrics into strategic insights.
* Project Management: Skilled at prioritising multiple projects with high attention to detail and accountability for timelines and results.
Ideal Skills & Experience
* Experience managing international or multilingual paid search accounts (especially German and French-speaking markets).
* Familiarity with advanced Google Ads features such as Performance Max, Dynamic Search Ads, feed-based campaigns, and AI bidding strategies.
* Proficiency with SA360, Google Tag Manager, data layer debugging, and custom tracking solutions.
Why Join Montu?
* Real Ownership: Run your own campaigns end-to-end and see the direct impact on patient acquisition and business growth.
* Innovative Tech Stack: Leverage AI bidding, GA4, MMM insights, and emerging ad formats to stay at the forefront of paid media.
* Professional Growth: Be part of a fast-growing marketing team where your input shapes strategy and innovation.
* Meaningful Work: Help expand access to life-changing therapies in a fast-growing healthcare sector.
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