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The purpose of the Brand and Content Manager is to shape and communicate Affinity Water's brand image, messaging, and narrative to our customers, developing a consistent brand identity and strategy. Your creative approach will help shape our brand and drive awareness. You’ll use your content and editorial skills to inform and educate our customers and your organisational abilities to ensure we have a full calendar of activity.
You’ll be full of fresh ideas to shape the future of the brand – through innovative strategies and brand initiatives (or campaigns). You’ll ensure our brand identity is promoted, protected, and presented correctly.
You’ll drive the overall content plan and ensure content is planned, scheduled, and created within agreed timelines.
About us
Affinity Water is the UK’s largest water-only supplier, providing sustainable, high-quality water to 3.85 million customers across the Southeast of England. We are on a mission to redefine how water companies connect with their customers and communities, and to make better use of water and safeguard the local environment now and in the future.
We’re immensely proud of our brand, our purpose, what we stand for, and more importantly how we communicate with our customers.
Principal accountabilities
As our Brand and Content Manager, you’ll be planning, scripting, creating, and managing content. The ideal candidate will have an eye for design, technical abilities to bring ideas to life, and copywriting skills to stand out, drive engagement, or influence behaviour change.
You’ll work to develop and execute our brand and content strategy. You’ll own our content calendar within the team but work with others, sharing responsibility for its updates, planning, and scheduling.
You’ll be accountable for our content production, working with our Campaigns team to ensure our agency partners follow our brand guidelines, guidance, and regulation.
You’ll also analyze the performance of the brand and content and report on the results. You’ll be naturally customer-focused and keep this at the heart of everything you do. You’ll adhere to all regulatory requirements and promote inclusive by design thinking and implementation across our brand and content.
Typically, you’ll be responsible for:
* Managing our brand assets, identity, tone of voice, messaging styles, and design guidelines to ensure all content is on brand and regulatory compliant.
* Organizing and attending brand photoshoots.
* Developing content for publishing, including infographics, podcasts, videos, social content, webinars, and written content for marketing channels (webpages, blog articles, emails, newsletters).
* Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives.
* Creating engaging and compelling content that resonates with our audience and aligns with our brand voice, including copy, visuals, and calls to action.
* Setting the future strategy of the brand, its image, and identity.
* Using customer insights to drive brand equity through content projects.
* Managing internal briefs for brand support or content requests, prioritizing, scheduling, and setting expectations.
* Mentoring and coaching your team, including a Brand & Content Executive and Digital Graphic Designer.
* Monitoring brand performance through KPIs, working with the Research & Insights team.
* Supporting brand partnerships and representing the company at events.
* Participating in our reactive crisis communication team on standby out of hours, working on a rota basis.
Experience required:
* +3 years brand management experience.
* 3+ years’ experience in crafting tone of voice, brand guidelines, and managing content calendars.
* Good knowledge of video production and editing techniques.
* Deep understanding of developing and delivering brand strategies.
* Strong project management skills and stakeholder management.
Benefits:
* Salary: £38,000 - 42,000 (dependent on skills and experience).
* Hybrid role, with at least two days in the office per week.
* Hours of work: 37 hours/week.
* Learning and development opportunities, including mentoring and courses.
* Company bonus scheme up to £2,000.
* Annual leave starting at 26 days, increasing with service, plus options to purchase more.
* Additional benefits include pension, family benefits, wellbeing support, discounts, volunteer days, life assurance, and inclusion policies.
If you need reasonable adjustments or want to apply in a different format, please let us know.
Affinity Water is committed to diversity and inclusion, reflecting the communities we serve, and fostering a culture where everyone can thrive.
You can learn more about working at Affinity Water on our career site, where colleagues share their stories and our culture.
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