Join to apply for the Product Owner (Product Engineer I) role at UST.
We are seeking an experienced and hands-on Product Owner who combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals.
Key Responsibilities
* Define Tracking Strategy: Align GTM implementation with business KPIs and digital marketing goals.
* Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements: Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance).
* Translate business requirements into clear tagging specifications. Oversee Tag Governance: Maintain a clean and organized GTM container.
* Ensure tags are properly documented, versioned, and compliant with privacy regulations. Coordinate with Developers & Analysts: Work closely with technical teams to implement and test tags, triggers, and variables.
* Validate data accuracy and troubleshoot issues using GTM’s Preview mode. Ensure Privacy Compliance: Integrate consent management tools and ensure tags respect user privacy preferences (e.g., GDPR, CCPA).
* Monitor & Optimize: Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights.
Technical Skills
* Understanding of GTM Tags, triggers, variables, data layer, and debugging tools.
* Analytics Knowledge: Familiarity with Google Analytics (GA4), conversion tracking, and event-based data collection.
* Project Management: Agile methodologies, backlog prioritization, stakeholder communication.
* Privacy & Compliance Awareness: Understanding of data protection laws and consent frameworks.
* Communication & Collaboration: Ability to bridge gaps between marketing, development, and analytics teams.
Skills
Google Tag Manager, Custom Tags, Tagging Requirements
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Product Management and Marketing
Industries
* IT Services and IT Consulting
This job posting is active. No indication of expiration was found.
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