Talent Acquisition Enablement & Programs Manager
Because we strive to put people first. Culture, our way.
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
What You’ll Get
We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.
Lifestyle at Primark: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
What You’ll Do as a Talent Acquisition Enablement & Programs Manager
* Own and manage the recruitment CRM, partnering with Employer Brand to embed its use across TA workflows and drive proactive talent pooling strategies.
* Support recruitment teams in activating talent pools through targeted engagement campaigns, using data and workforce insights to improve reach and effectiveness.
* Lead the design of structured assessment frameworks aligned to job families and competencies, enhancing hiring quality, consistency, and reducing bias.
* Partner with Talent Assessment teams and vendors to develop robust approaches for senior hiring and internal promotions, ensuring seamless integration into hiring workflows.
* Drive adoption of AI-enabled recruitment tools and provide training and guidance to TA Specialists and hiring managers on sourcing, interviewing, and best practices.
* Develop and maintain the Talent Acquisition playbook and lead hiring programmes (e.g. internal mobility, referrals, employee advocacy) to enable scalable and consistent recruitment practices.
What You’ll Bring
* 5+ years’ experience in talent acquisition with strong expertise in end-to-end hiring processes, particularly within high-volume environments.
* Hands‑on experience with CRM systems and talent pooling strategies, with a proven ability to build proactive pipelines and improve hiring outcomes.
* Experience designing and implementing recruitment programmes, frameworks, and enablement initiatives (e.g. training, playbooks, hiring campaigns).
* Strong project management capability, with experience delivering multiple initiatives end-to‑end and effectively planning, prioritising, and driving execution.
* Solid understanding of sourcing strategies, structured interviewing, candidate engagement best practices, and recruitment technologies, including an interest in AI-enabled solutions.
* Strong stakeholder and change management skills, with the ability to drive adoption of tools and processes, translate insights into practical applications, and use data to inform decisions and improve outcomes.
About Primark: At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we’re Caring and always strive to put people first. We’re also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
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