Job Description As Senior Data Privacy Advisor, you act as a subject matter expert on data protection and privacy, advising on legislation and its practical application across ASOS. The role spans a wide range of topics including artificial intelligence (AI), electronic marketing, cookies and advertising, data sharing best practice, de-identification, minimisation, contractual clauses and international data transfer mechanisms. You’ll work closely with stakeholders at all levels, support junior team members, and help ensure ASOS meets global data protection requirements for customers, employees, and suppliers by identifying risks and offering commercially grounded legal guidance. Success in this role requires versatility, strong ethics, and the ability to navigate a fast-paced environment while switching seamlessly between diverse privacy issues. Clear, confident communication is essential, as you’ll build relationships across the business, make quick decisions in the ASOS tone of voice, and influence stakeholders by speaking their language. Adaptability, energy, and a proactive mindset are key, supported by the tools and guidance provided within the Data Protection and Privacy team. The Details Provide subject matter expert advice on Data Protection and associated legislation, and the application to ASOS in the UK and globally. Provide specialist advice on ASOS marketing and third-party marketing initiatives, including those involving data sharing. Assist with embedding policy and training in relation to Personal Data (PD) including, but not limited to, data subject rights, data retention, data sharing, and privacy by design and default. Provide specialist input to contract negotiations with key customers and suppliers, including the ability to draft contract clauses on data protection matters. Input to new projects by conducting privacy impact assessments, data protection impact assessments and providing initial advice with input from relevant project team members and the Data Protection Officer. Lead on data protection projects including but not limited to Record of Processing Activities (ROPA) project, maintain Data Protection Champion network, privacy notice reviews, Provide advice relating to data minimisation techniques and de-identification of personal data in large data sets. Advising ASOS in relation to its broader data and AI strategies. Advise the business in relation to PD handling, data subject access requests and other requests for information or complaints involving personal data. Assist with identification and remediation of data incidents involving personal data. As required, assisting the Compliance team with wider compliance responsibilities (including, but not limited to, Financial Crime, Sanctions Screening, Consumer Credit, Anti-Bribery and Corruption, Code of Conduct, and Whistleblowing). Supporting our culture by championing Diversity, Equity & Inclusion strategies. We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.