Responsibilities
* Responsible for briefing and optimising design strategies for partnership products in collaboration with the Brand team, NPD, Partnerships and Creative Team.
* Lead marketing point of contact for a selection of our licensee's and licensor's to manage all year‑round activations.
* Launch new partnerships globally, including both licensing in and out.
* Optimise marketing plans for channels in the Myprotein marketing ecosystem, while identifying new opportunities to reach new audiences and hit financial targets.
* Lead trade‑show activations throughout the year, bringing concepts to life that can be scaled and optimised depending on the environment.
* Liaise with cross‑functional teams to identify opportunities to improve customer experience – most notably the shopper marketing, brand, clothing and packaging functions.
* Work closely with the packaging and clothing teams to ensure the retail offering fits the purpose and is brought to life in‑store.
* Collaborate with shopper‑marketing managers to align brand representation across all physical moments.
* Create and deliver sell‑ins to new partner retailers.
* Liaise with suppliers and agencies to create in‑store activations.
* Manage in‑store accounts, including high‑street clothing retailers, gym expansion projects, and branded stores such as shop‑in‑shop experiences and the Myprotein kitchen.
Qualifications
* Minimum 2 years of experience in a relevant field.
* Preferred at least 3 years working in brand or product‑led marketing.
* Experience managing real‑life activations, merging practicality and creativity into a cohesive result.
* Experience in apparel is preferred but not essential.
* Creativity and innovation – keen visual eye and ability to spot opportunities in novel ideas.
* Strong communication skills and resilience – ability to coordinate and communicate vision to team members and external partners.
* Interpersonal skills – empathy, ability to collaborate with a wide variety of people at all levels, including designers, marketing teams, supply chain, trading managers and senior management.
* Drive for results – accountability for success and measurable outcomes.
* Project management – ability to prioritise and handle multiple projects simultaneously.
Preferred Requirements
* Interest and knowledge in the sports, health and wellbeing markets.
* Keen interest in sustainability with some experience.
* Relationship management experience.
* Experience in FMCG or CPG.
* Level of understanding of digital marketing techniques and tools (PPC, Email, Social, SEO, PR) and an interest in data and insights.
* Additional FMCG experience.
Equal Opportunity Employer
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is an equal opportunity employer and welcomes applications from all qualified candidates.
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