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Kayou (卡游), known as China's leading pan-entertainment product company 4, specializes in collectible trading cards and licensed merchandise. Founded in 2011 with dual headquarters in Shanghai and Zhejiang, it dominates China's TCG (Trading Card Game) market with a 71.1% market share
Role Description
This is a full-time hybrid role for a General Manager in Europe. The General Manager will be responsible for overseeing the company's operations, implementing strategies to drive business growth, managing and leading teams, and ensuring operational efficiency.
Key Responsibilities:
* Market Entry & Growth Strategy
* Build and execute a 3-year roadmap for Europe, prioritizing D2C e-commerce, specialty retailers (e.g., GameStop, Smyths Toys), and O2O fan engagement.
* Lead localization of IP portfolios (e.g., adaptThree Kingdomswith European historical narratives).
* Establish partnerships with mass-market retailers (Amazon EU, Tesco), premium collectible chains (Forbidden Planet), and gaming hubs.
* Oversee EU warehouse setup and 3PL optimization to achieve 48-hour delivery in key markets.
* Brand & Community Building
* Drive viral marketing via TikTok/Instagram challenges, leveraging influencers and TCG tournaments.
* Collaborate with Kayou China on cross-border IP campaigns (e.g.,Ultramanx European comics crossover).
* P&L Ownership
* Manage €15M+ annual budget, achieving EBITDA breakeven within 18 months.
* Implement dynamic pricing models for limited-edition cards (NFT-linked scarcity verification).
* Recruit and mentor a 20+ cross-functional team (sales, logistics, community managers).
* Bridge cultural gaps between EU operations and Kayou’s Hangzhou HQ.
Requirements:
* Must-Haves:
* 10+ years in European FMCG/toys/gaming verticals, with P&L ownership (min. €50M revenue scale).
* Proven success launching Asian brands in Europe (e.g., Bandai, POP MART).
* Deep ties with EU retail buyers, licensors (e.g., Cartamundi), and gaming communities.
* Fluency in English + 1 European language (German, French, Spanish).
* Ideal Profile:
* Mandarin proficiency to streamline HQ coordination.
* Passion for TCG/geek culture; understanding of PSA grading, secondary markets.
* Experience with Web3 integrations (NFTs, AR collectibles).
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Management and Manufacturing
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