Our client, a successful tech scale-up, cash generative SME, with a £5m turnover and employing 70 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven CEO, supported by a first-class senior leadership team. We are looking to recruit a Chief Brand Officer to take full ownership of the company’s brand identity, and outward communications.
This is not a marketing or social media role. Instead, the CBO will serve as the strategic leader responsible for defining, refining, and safeguarding the brand across every touchpoint, while supporting scalable, brand-aligned growth through an influencer-led strategy and non-social media campaigns.
As Chief Brand Officer, You Will
* Own and evolve the company’s brand architecture, positioning & retaining tone of voice, and visual identity
* Develop and maintain comprehensive brand guidelines to ensure alignment across all internal and external touchpoints
* Serve as the brand guardian, protecting and evolving brand equity across all teams and outputs
* Audit all existing and historic external-facing materials (e.g. website, product messaging, investor decks, recruiting assets, sales collateral) for tone, clarity, and consistency
* Define editorial and visual standards for all public communications
* Work cross-functionally to bring all materials into alignment with the refined brand identity and voice
* Oversee the creative development of all new brand assets in collaboration with internal teams and external partners
* Manage and communicate the brand relaunch roadmap internally and externally
* Develop and implement a brand strategy that supports scalable growth through influencer marketing, focusing on brand alignment, content integrity, and messaging consistency
* Define guidelines, narratives, and creative standards for influencer partnerships (without managing execution or social media directly)
* Partner with marketing and growth teams to ensure influencer-led initiatives reflect and reinforce core brand values and positioning
* Create systems, tools, and documentation to ensure consistent brand application across all teams
* Lead training and enablement efforts to help internal stakeholders communicate and represent the brand confidently
* Establish ongoing brand review processes to maintain high standards
* Work alongside the existing Marketing team to lead the strategic refresh and relaunch of the brand, including narrative, brand design evolution and Enterprise
As Chief Brand Officer, You Will Need
* Executive level experience in brand strategy, identity development, and communications
* A successful track record of leading or relaunching brand architecture in a growing or transformational business
* Deep expertise in content, editorial review, and storytelling across multiple channels
* Strong understanding of how brands scale through influence, advocacy, and community, without relying on traditional advertising
* Excellent cross-functional collaboration and stakeholder management skills
* Strategic mindset with sharp attention to creative and operational detail
* Experience working in the health and fitness sector (advantageous)
Salary & Benefits
* £130k pa
* 25 days holiday + bank holidays
* Employee discounts
* Free on-site gym
* Enhanced sick pay scheme
* Enhanced maternity & paternity pay
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