SEO & PPC Executive
Location: Maidstone, Kent (Hybrid - 2 days WFH)
Reports to: Head of Digital
Fabrick is the UK’s leading integrated marketing and PR agency for the built environment. With nearly 40 years’ experience, we help UK and global construction brands grow through data‑driven digital marketing, content innovation, search strategy and creative excellence.
Role Overview
As an SEO & PPC Executive, you will support and implement effective search strategies for a portfolio of B2B clients. You will work across technical SEO, keyword research, content optimisation, and PPC activity, while collaborating closely with our in‑house content writers, designers and web developers to ensure delivery of best‑in‑class work.
This is a hands‑on role for someone with 2–3+ years’ SEO experience, a structured and analytical mindset, and an interest in using AI tools to increase efficiency, insight and creativity.
You will attend client meetings, help produce monthly action reports and quarterly performance updates, and play a growing role in shaping Fabrick’s search offering.
Key Responsibilities
SEO Delivery
* Support and carry out SEO audits (technical, on‑page and content‑focused).
* Perform detailed keyword research, competitor analysis and content gap analysis.
* Assist in the development of SEO strategies across key accounts.
* Brief and collaborate with internal writers, designers and developers to implement recommendations.
* Optimise on‑page elements including metadata, content structure, headings and internal linking.
* Monitor SEO performance and contribute insights to improve rankings and traffic.
* Be involved with the creation of new client websites to ensure they are optimised.
PPC Assistance
* Help plan, set up and optimise PPC campaigns across Google Ads & LinkedIn.
* Support bid adjustments, keyword improvements, ad copy testing and landing page optimisation.
* Track PPC performance and identify opportunities for improved ROI.
Reporting & Analytics
* Produce monthly action reports detailing completed work, impact and next steps.
* Contribute to quarterly results reports with analysis, insights and recommendations.
* Use tools including Google Analytics, Search Console, SEMrush/Ahrefs and Google Ads to monitor performance.
AI‑Enabled Workflow
* Use AI tools to streamline research, ideation, reporting and analysis.
* Identify new ways AI can improve accuracy, speed or creativity across SEO and PPC activity.
* Attend client meetings alongside senior team members.
* Communicate updates, insights and recommendations clearly and professionally.
* Work closely with the wider digital, content and creative teams to deliver integrated work.
About You
Experience
* 2–3 years' hands‑on SEO experience (agency experience preferred but not essential).
* Good understanding of PPC principles with some practical experience.
* Working knowledge of website fundamentals (HTML/CSS basics, site structure, CMS platforms).
* Comfortable using SEO tools (SEMrush/Ahrefs, Search Console, Google Analytics, Google Tag Manager).
Skills & Mindset
* Analytical thinker who enjoys problem‑solving and data interpretation.
* Strong communicator – confident speaking to internal teams and clients.
* Highly organised with good attention to detail.
* A positive, proactive attitude with a willingness to learn and grow.
* A genuine interest in AI and developing your skillset using AI tools as part of everyday work.
* Passionate about staying up to date with search industry trends and best practice.
Your Future Growth Path
As Fabrick's digital team continues to expand, the successful candidate will have a structured development pathway towards taking on more strategic ownership, leading audits and client recommendations, managing client portfolios, overseeing search strategy and presenting at senior level, depending on ambition, performance and growth.
We invest heavily in internal progression and want this role to grow into one of the core pillars of our digital offering.
Your Rewards
* 25 days holiday + bank holidays
* An extra day off for your birthday
* Hybrid working (2 days WFH per week)
* Support for training, qualifications and AI‑enabled skill development
* Opportunities to work on impactful UK and global accounts in the built environment sector
* A friendly, supportive, high‑achieving team
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Advertising Services
Referrals increase your chances of interviewing at Fabrick by 2x
#J-18808-Ljbffr