This is a DTC leadership role inside a global FMCG business that's investing seriously in digital and commerce. You'll have ownership, exposure and the chance to shape how DTC works across Europe.
Client Details
A global FMCG business with a portfolio of highly recognisable brands, with HQ in London
Description
Define and execute the European strategy and roadmap
Own the P&L, driving performance across revenue, margin, conversion, fulfilment, satisfaction and lifetime value
Act as the central DTC lead, aligning stakeholders, removing blockers and ensuring consistent execution across markets
Lead performance optimisation across the funnel using sales analysis, CRO, UX insights and customer feedback
Build and manage an effective Retail Media and performance marketing strategy, spanning onsite, offsite, CRM, paid social, search and app
Drive customer acquisition, growth and retention through data-led segmentation, attribution and continuous testing
Produce clear, actionable reporting on traffic, acquisition, conversion, ROI and platform performance
Own DTC operational excellence, building scalable processes that improve delivery, reduce complaints and elevate customer experience
Partner with Customer Service, Operations and Technology to resolve friction points and improve post-purchase journeys
Ensure high-quality, relevant and consistent content across all EU DTC sites, in line with brand guidelines
Collaborate with content teams on photography, video, onsite assets, translations and product reviews
Manage external partners and agencies
Work closely with Supply Chain and Distribution to optimise stock, allocation and availability
Own the end-to-end DTC operating model, ensuring the business is set up to scale sustainablyProfile
Solid experience in a DTC, eCommerce, digital role, ideally in a FMCG/Beauty or consumer background
Hands-on experience with Shopify
Strong understanding of digital product management and performance marketing channels
Social Commerce experience and knowledge
Entrepreneurial, action-oriented and commercially sharpJob Offer
12 month contract
Immediate start
Competitive salary of £70-75k + performance related bonus
Hybrid working - 2 days per week in the London office