Key Tasks/Accountabilities
* Strategic Leadership: Develop, own, and execute the overarching digital strategy in collaboration with senior stakeholders to drive business growth and achieve our objectives.
* Digital Innovation: Act as the digital champion for the business, identifying new opportunities and making strategic recommendations to enhance commercial performance and the member and guest experience.
* Platform & UX: Accountability: Hold joint accountability for the development, management, and optimisation of our digital platforms (e.g., camc.com, experiencefreedom.com, and associated apps), championing a best-in-class user experience through continuous testing and improvement.
* Data-Driven Culture: Drive a data-first approach across the marketing department, overseeing the analysis of all relevant data to provide actionable insights and enable data-driven decision-making.
* Performance Management & Reporting: Ensure robust monitoring, tracking, and analysis of all digital marketing KPIs (e.g., lead generation, conversion rates, ROI), delivering clear dashboards for key stakeholders.
* Team Leadership & Development: Lead, manage, and ensure the ongoing professional development of the digital team, fostering a culture of high performance.
* Budget Management: Hold full accountability for the digital budget, ensuring it is managed effectively to deliver against the digital roadmap and marketing strategy.
* Agency & Partner Management: Manage relationships with key digital agencies and technology partners, maximising value and ensuring all projects are delivered on time, on budget, and to the highest standard.
* Compliance & Governance: Ensure all digital platforms and activities adhere to relevant legal, regulatory (FCA, OFGEM), and data protection (GDPR, PECR) frameworks, staying abreast of technological changes that could impact performance.
* Stakeholder Communication: Ensure clear communication of product improvements, insights, and strategic recommendations to all relevant internal and external stakeholders.
* Senior Team Collaboration: Act as a key member of the senior marketing leadership team, working alongside the Head of Marketing, Head of Commercial, Head of Strategic Product Development and Head of Publishing to deliver a cohesive strategy.
* Other Duties: Any other duties as requested by the Director of Marketing & Membership Services.
Essential Skills & Experience Required
* Proven experience in a senior digital leadership role, with a track record of developing and executing successful digital strategies that drive commercial growth.
* Extensive experience managing and optimising a complex digital ecosystem, including multiple websites, apps, and analytics platforms.
* Experience working with EPiServer / Optimizely content management system or equivalent.
* Experience identifying and implementing AI-driven solutions for customer segmentation, personalised content delivery, predictive analytics, or enhanced member services.
* Strong leadership skills with demonstrable experience in managing and developing a multi-disciplinary digital team.
* Expert knowledge of the full digital marketing mix, including SEO, PPC, CRO, content, social media, and email marketing.
* Experience in ethical AI deployment and governance, with an understanding of data privacy and algorithmic bias.
* Highly data-literate, with deep experience in web analytics (specifically GA4 and Google Search Console), digital marketing data analysis (SEMRush, Yext), and using insights to inform strategy and tactics.
* Experience managing large digital budgets and demonstrating clear ROI.
* Exceptional stakeholder management and communication skills, with the ability to influence at all levels of an organisation.
* Strong understanding of UX principles, A/B testing, and website optimisation techniques.
* Experience managing third-party agencies and technology vendors.
* A thorough understanding of data protection regulations, including GDPR, PECR, and digital compliance.
* Experience and focus on how to use AI to get a competitive advantage, improve the user experience, and drive commercial performance.
Team Structure & Relationships
* You’ll report directly to the Director of Marketing & Membership Services.
* You’ll be a key member of the SLT and sit on a number of key boards within the business’s governance framework: Business Delivery Board (BDB), Strategic Change Board (SCB), Digital Board, Data Security Protection Group, and AI Board.
* You’ll be a key member of the senior leadership marketing team, working alongside the Head of Marketing, Head of Commercial, and Head of Publishing.
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