Digital Insight Analyst - Contract
Marketing Agency
London - Hybrid
£300- £400 per day (Inside IR35)
Role and Responsibilities:
* Analysing marketing performance across paid, organic, CRM, online, and offline channels using statistical methods
* Designing and conducting A/B tests on features, audiences, or channels, and translating the outcomes into business insights
* Presenting insights to non-technical stakeholders
* Conducting post-campaign analysis and providing reports to help clients understand campaign successes and areas for improvement
* Working with GA4 data, extracting data from Excel, and utilising Python for data manipulation and analysis
Skills and Experience:
* Strong hands on experience with Google Analytics 4 (GA4)
* Strong understanding of Python for statistical testing
* Solid grasp of marketing channel optimisation (paid, organic, CRM)
* Skilled in data manipulation and cleaning with Excel
* Experienced with BI tools (Power BI, Tableau, Looker)
* Ability to present data insights to non-technical audiences
* Well versed in multiple industries