Brand strategy: Further development of brand positioning, architecture and target groups; Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations. Management of the marketing budget, forecasting and ROI assurance. Selection, briefing and management of international agencies, including quality and process standards. Performance & insights: Promotion of marketing expertise and intercultural cooperation. Compliance: Ensuring compliance with local advertising and data protection guidelines. Completed bachelor's degree (with a focus on marketing/economics), master's/MBA an advantage At least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios. Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation. Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as experience in the Middle East or Africa Successful management of creative and media networks in multiple markets; strong briefing and performance management skills. Experience in budget planning and ROI-oriented management. Knowledge of brand tracking, CRM/marketing automation, analytics (Google, Tableau) and collaboration tools. Fluent English, basic knowledge of German, other languages (Asian) an advantage Willingness to travel internationally for market launches, partner meetings and agency meetings (approx. A position with the world's leading tourism group with international career opportunities A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing Comprehensive and individual training opportunities/programmes that promote specialist and management careers Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes We look forward to receiving your application regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.