Senior Sales Manager - Rail Signage & Platform Infrastructure Products
Flexible Remote, Hybrid or On-Site in West London
Attractive Basic Salary, Car Allowance, Generous Bonus & Benefits
Our client is a pioneering technology, advanced design and manufacturing company that has been established for over 50 years. They are the market leader in the provision of specialist solutions for all modes of passenger transport and the UK’s leading manufacturer of Signs, Digital Signs and Platform Furniture Infrastructure products for the Rail, Light Rail, Underground and Tram networks.
A new, exciting opportunity has been created for an ambitious Senior Sales / Business Development Manager to lead on the growth of this division and take responsibility for identifying, developing, negotiating and closing profitable business opportunities with new and existing customer relationships within the Rail sector.
Working closely with the Sales Director, you will be responsible for building relationships and driving sales within Train Operating Companies, Rail Contractors, Rail and Transport Consultants, the strategic Passenger Transport Executive bodies and related partners. You will also play a key and highly influential role as part of a wider multi‑disciplinary team of highly skilled and experienced managers and directors.
The Role
* Take the lead in driving sales, ensuring that the division is responsive; be proactive in identifying, pursuing and closing business opportunities.
* Develop client account plans and devise winning opportunity strategies.
* Drive development and expansion, participate in the preparation of bids, contracts and proposals for prospective new business.
* Own the customer relationship and maintain this through effective account management.
* Be the customer contact – follow up promptly on all inbound leads and enquiries.
* Understand user needs and technical requirements; develop awareness of our design & manufacturing capabilities, other services and funding solutions.
* Identify and develop opportunities within existing contracts / strategic customers.
* Manage all aspects of the sales pipeline to hit targets and agreed margins.
* Provide input into the development of sales forecasts & annual plans as required.
* Analyse the market and competition, gather intelligence and identify latest research trends.
* Establish sales and innovative marketing initiatives to leverage competitive advantage.
* Attend trade shows and relevant industry conferences/events as required.
* Manage internal and external stakeholders.
* Maintain list of prospects, ensure the CRM system is up to date and compliant.
* Collaborate and cross‑sell opportunities for the benefit of the entire company.
The Person
* A proven track record of success in a senior sales or business development role, preferably in the UK rail sector infrastructure market.
* In‑depth understanding of rail signage and platform infrastructure products, such as digital signage, wayfinding, information displays, ticketing machines, walkways, passenger seating, waiting shelters & canopies, cycle storage, etc.
* Technically credible sales professional with experience of architectural metalwork or on‑street furniture products in a broader engineering / sheet metal fabrication environment, with strong evidence of commercial acumen and the ability to succeed in a responsive, team‑based environment.
* Experience providing off‑the‑shelf and bespoke customer‑specific solutions.
* Able to understand an Engineering, Procurement, Construction (EPC)‑led sales process, customer requirements, specifications and industry standards.
* Knowledge of the tender and procurement process for the UK rail sector, including engagement with Strategic Passenger Transport Executive bodies and related partners.
* Able to build relationships, drive sales and understand the processes for successful engagement with main construction contractors, sub‑contractors, specialist consultants, local government, passenger transport executives and related partners.
* Experience across the sales cycle including managing, developing a pipeline and deal closing.
* Strong commercial / financial skills, able to produce regular sales forecasts, reports & updates – keep colleagues informed and ensure the customer remains on board.
Preferred Skills
* Strong sales traits – tenacity, competitiveness, persuasiveness and interpersonal skills.
* Task‑oriented mindset, focused on winning new business and achieving sales targets.
* Strong team player with high ethical standards and a reputation for integrity among clients.
* Excellent communication, human relations skills and client service abilities.
* Self‑motivated and able to work with a high degree of autonomy.
* Strong communication, negotiation and persuasion skills.
* A strategic thinker with well‑developed analytical skills and forecasting ability.
* Responsive to the needs of customers and providing high‑quality service.
* Strong presentation skills and the ability to enhance reputation in front of customers.
* Effective time management, organisational, influencing and prioritisation skills.
* Results orientated, can work independently with a strong sense of urgency.
* A natural flair for developing relationships with customers & stakeholders.
* Highly IT literate – MS Office, CRM & Video Calling.
* Full UK driving licence with willingness and ability to travel within the UK as required.
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