Senior Marketing Manager - Venues - 12 month FTC - United Kingdom
About Us
Stonegate Group is the UK’s largest operator of pubs, bars, and late-night venues, including Slug & Lettuce, Be At One, and Popworld, to name a few. We’re proud of our diverse portfolio and deeply committed to creating an inclusive culture that embraces individuality in all its forms—including neurodiversity. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive..
The Opportunity
This is a 12 month fixed term contract.
As Senior Marketing Manager – Venues, you will have end to end ownership of the marketing strategy for Venues, responsible for driving marketing activity across online and offline channels, as well as managing a team of one.
Your role will be to create and execute market leading F&D proposition, RTV, campaigns, activations/promotions, PR and digital campaigns to drive sales, footfall, volume, dwell time and repeat visits within Venues, responsible for the brand identity and evolution.
The role will work closely with Operations Directors, marketing and sales teams, commercial teams and other key internal and external agencies and suppliers.
Duties & Responsibilities
Project Management.
End-to end governance, communication and delivery of market leading campaigns and tactical projects which are aligned to the annual Brand Plans.
Brand Development.
Ensure Venues don’t become out-of-date or irrelevant for the market-place by using a “never stand still” approach. You will use consumer trends, competitor activity and market opportunities to inform your decision making and update the Brand DNA documents accordingly.
Brand Partnerships.
Be curious to investigate collaborations between our brand/formats and key suppliers/ charities/other brands to increase our exposure into new markets and in turn drive brand relevancy
F&D Proposition
.
Supply briefs to the Food and Drink menu development in Venues, including Pre-Booked Sales packages.
Smart category management ensure we have the relevant range and that we are optimising customer spend
Menu Engineering
. You will execute the strategy for moving out of/less reliant on discounting across all formats whilst retaining value for our customers and building sales during occasions that under-index on the heatmaps, as well as Revenue Generation via suppliers
Complexity Management
manage and evolve solutions to reduce complexity across the business
Central campaigns & Key date activity.
You will create and ensure execution of the annual campaign & activity calendar to ensure there’s always a compelling reason to visit agreed as part of the annual planning process
360 Digital Campaigns:
Ensuring all marketing activity has a 360 digital marketing approach which encompass websites, emails and social. Management of organic social as well as website campaigns and email campaign content.
Ops Board Reporting.
Weekly and monthly reports will be generated by you order for the Marketing Director highlight key opportunities and risks within your brand/format
Operations Engagement
. Work closely with the Operations team to deliver all brand/format activity ensuring clear communications and engagement.
Stakeholder synergy.
Work with key internal and external stakeholders to develop plans in line with Brand objectives. You will need to work closely with these teams to manage and monitor timings effectively and ensure key deadlines are communicated fully.
Channel & Agency Management.
Fully optimise the use of multiple marketing channels and agencies to drive awareness and engagement. You will ensure robust KPI management of the key agencies associated with the brand.
Team Development
. Work with the Head of Marketing to build a clear career path for each member of your team.
Budget Management.
Overall accountability for budget will sit with the Head of Marketing. Senior Marketing Managers will be responsible for ensuring all activity is in line with budgets set
About You
Previous marketing experience within the hospitality sector
Desirable Marketing qualification such as MBA, diploma or CIM
Strategic thinking in developing formats and brands
Experience of managing a team
Highly driven and passionate
Efficient & organised day-to-day
Respected team player
Completer finisher and multi-tasker
Creative and innovative thinker
Good communication & presentation skills
Calm and agile in a fast-paced environment
Strong commercial acumen and numerical skills
Ability to translate emerging market trends & competitor activity into our own business
Digital Skills across websites, social, email and apps
What makes Stonegate a great place to work?
At Stonegate, we believe that when you feel your best, you do your best. That’s why we’re committed to supporting the health, happiness, and overall wellbeing of every team member. From lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive, both in and out of work.
25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each year
Bonus Scheme
Access to discounted Private Medical Insurance through Vitality
Exclusive discounts on Dental Insurance
Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate
Life Assurance which gives access to Help @ Hand
Access to your pay early via Stream
The Stonegate Xtra portal with access to a wide range of high street discounts and offers
Discounted access to David Lloyd membership
Award winning Learning & Development programmes to drive your career
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on hrsupport@stonegategroup.co.uk.
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