Department: Sales
Location: Field based
Reports to: Accounts Director (NHS & Public Sector)
Hours: 37.5 per week
Salary: Depending on experience
Role Overview
We're seeking a proactive Business Development Manager to drive Cambridge Spark's growth in the NHS and wider public services sector.
This is primarily a field-based role, requiring extensive in-person networking and event participation to generate qualified leads for our sales team.
Key Responsibilities
1. Active Field Presence: Spend significant time attending industry events, conferences, and networking forums across the public sector. Build Cambridge Spark's visibility through consistent in-person engagement.
2. Active Field Event Strategy & Execution: Identify and attend key public sector events. Evaluate and secure strategic event sponsorships. Coordinate Cambridge Spark's presence at conferences. Manage exhibition stands and networking activities. Convert event connections into business opportunities.
3. Networking & Relationship Building: Actively participate in public sector forums, working groups, and communities. Create opportunities for meaningful engagement with decision-makers.
4. Lead Generation: Convert field activities into qualified opportunities through strategic follow-up and relationship nurturing.
5. Pipeline Development: Create and maintain a strong pipeline of qualified opportunities, working closely with the sales team for effective handover and follow-up.
6. Market Intelligence: Track digital transformation initiatives and data strategy developments across public services to identify new business opportunities.
7. Performance Tracking: Monitor and report on key metrics including event ROI, leads generated, meetings secured, and pipeline value.
8. Collaborative Working: Work collaboratively with the marketing team on events.
Candidate Specification
Essential: Strong track record of field-based business development, preferably in public sector. Proven ability to build relationships through face-to-face networking. Experience in managing event presence and coordinating conference participation. Excellent presentation and public speaking skills. Self-motivated with ability to manage a busy schedule of external engagements. Strong commercial acumen and ability to identify business opportunities. Valid driving license and willingness to travel extensively within the UK.
Desirable: Experience in event sponsorship negotiations and management. Experience working in or with public sector organizations. Understanding of public sector structures, initiatives, and key players in the data space. Experience working in a fast-paced, high-growth environment.
Company Benefits
* Remote-first company offering flexibility to work from home
* Pension with up to 5% matched contributions
* 25 days holiday + Flexi bank holidays + 1 day off on your birthday
* A day for volunteering
* Enhanced Maternity and Paternity Leave
* Health & Wellbeing allowance of up to £30 per month
* Annual Summer and Xmas events
* Company socials, CPD allowance, private medical insurance, and more
Background to Our Organisation
We are an education technology company that enables corporate and government organizations to achieve their business goals by educating their workforce with critical digital transformation skills to succeed in the AI era.
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