Reporting to a Senior Strategy Director and working alongside a strategist, this person will be capable of leading day-to-day strategy across a range of clients, with oversight from Boldspace Leadership and support from the full team. We are looking for someone with a track record of conducting consumer and brand research, leading workshops and guiding creative thinking to devise and execute successful campaigns and brand strategies. Experience planning campaigns and mapping out a targeted media mix is an advantage.
Requirements
Define problems:
* Understand and define the true nature of the client's audience, objectives and priorities to lead the definition of solutions using online and real-work investigation
* Use quantitative and qualitative data sources to get to the core of client problems and bring new insight to the client brief
* Conduct stakeholder interviews to get to the heart of an issue and opportunity
* Set KPIs for how our work will be tracked and measured
* Proactively identify opportunities for client growth – and be comfortable provoking debate
Generate insights & measure effectiveness:
* Conduct research that generates original and innovative insights to shape communications
* Stay up to date and write frequent trend presentations for client and agency
* Have experience in moderating both quantitative and qualitative research
* Lead engaging brand workshops that result in uncovering market opportunities
* Use BoldLens and additional data sets to inform new work and track / measure campaigns
Craft strategies & bring them to life:
* Make key contributions to refining Boldspace's integrative approach to brand strategy
* Be able to build strategy models and create compelling strategic responses to client problems
* Create and plot winning positioning territories and bring them to life through creative copy
* Present creative brand copy and brand narratives rooted in insight and emotion
* Identify and prioritise key barriers & opportunities in both brand and user journeys
* Ideate and write white papers and effectiveness papers
YOU:
* Around 6+ years of experience in a role focused on Brand Strategy / Planning
* Insatiable curiosity about culture and behaviour – and can derive patterns and insights
* Competent with multitasking and able to manage varied workloads
* Social and comfortable to stand up and be heard amongst both colleagues and clients alike
* Able to spot commercial growth opportunities within client accounts
* Able to produce well-written, grammatically perfect client decks
* Predominantly agency-side experience
* Just as excited working with ambitious challenger brands as well as tier 1 brand projects.
Benefits
* Pensions: a 5% employer contribution.
* Private Healthcare: Vitality
* Holiday: unlimited holiday (including all UK public holidays) – we trust our staff to take the time they need and still excel in their jobs – and days off for birthdays and moving house are guaranteed
* Flexible working: complete choice over where you work each day.
* Regular salary reviews: in line with a salary framework, to ensure equal pay for equal work and that we recognise and reward when your responsibilities increase.
* Socials: team socials regularly, chosen by the team.
* Team retreats: time to get to know each other away from the office.
* Bonus: transparent bonus structure where you can receive a % of base salary based on personal and company performance.
* Supporting good causes: we contribute some of our outperformance to charitable causes which the team help choose.
* Wellness: time within working hours every week for those that want or need it.
* Monthly benefits budget: £50 per month, every month, to spend on whatever you want – from a home delivered vegetable box and discounted gym memberships, to mental health support and professional coaching.
A CARBON NEUTRAL BUSINESS
Boldspace measures its performance on profit, people and planet combined. From day one, we will offset your carbon footprint entirely. The cost of this is covered 100% by the company.