Description About us At Pencil, we are building the Agentic OS for marketing. We're moving beyond individual AI tools toward a platform where a marketer can drop in a brief and get a fully produced, brand-safe campaign — without manually stitching agents together or knowing which tools to use. Our mission is to make marketing effective and effortless: AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI. We're looking for a Lead PM to own how users get from intent to output without needing to know how the machinery works. That means Scribble — our core super-agent persona — the intelligence that assembles workflows from a brief, and the discovery layer that surfaces the right capability across every Pencil surface. The role You'll own three interconnected problems that together define how Pencil feels to use — not just what it can do. Scribble — the core persona. Scribble is Pencil's super-agent. The creative and strategic partner that sits at the centre of every user's workspace. You own what Scribble is — its capabilities, its behaviour, how it improves over time, and how it embodies Pencil's values in every interaction. Not a UX writing job. A product problem: what should Scribble be able to do, how reliably does it do it, and how does it earn user trust over time. Discovery — getting to the right capability. Users shouldn't have to find the right agent — the right agent should find them. You own how Scribble surfaces agentic capability contextually and invisibly across every Pencil surface: chat, workflows, canvas, and feeds. The right action should appear before the user has to ask for it. Orchestration — from brief to approved workflow to exported output. A marketer drops a brief. Scribble proposes the right agents, in the right sequence, ready to approve and run. You own the intelligence that makes that proposal reliable enough to trust — and the approval mechanics that keep enterprise brands in control of what gets produced in their name. Key responsibilities Define Scribble's product roadmap — capabilities, improvement loops, trust model, and the metrics that tell us whether it's earning user confidence over time. Own contextual discovery across all Pencil surfaces — how Scribble surfaces the right capability through intent rather than navigation, across chat, workflows, canvas, and feeds. Define orchestration requirements from the customer side — what the middleware layer needs to do, how it interacts with agents, skills and workflows, and what auditability requirements make it enterprise-grade. Evaluate technology options against customer requirements — working with engineering to assess frameworks against the experience you've defined, not the other way around. Work backwards from the customer — before any significant build decision, write the customer problem clearly. The technology decision comes last. Partner with engineering early — not just to hand over specs. Understand the technical constraints well enough to make good tradeoffs and give engineers clear context on why something matters. Instrument everything — define the metrics that tell us whether Scribble is working, set baselines, and own the feedback loop from customer outcomes back into the product. Prototype don’t explain - build working and actionable prototypes alongside the design and engineering team to bring your ideas to life. Your background Hands-on AI product experience — you've shipped agentic or LLM-powered products in production. You understand what reliability, latency, and auditability mean in practice, not just in theory. Marketing or creative tech background — you understand the enterprise marketer's world: brand safety, campaign workflows, the gap between creative intent and execution at scale. Strong product instincts on persona and UX — you've thought carefully about how AI systems build trust with users over time. Not just what they can do but how they feel to use. Comfort with ambiguity — this role sits at the frontier. You're energised by problems without established playbooks, not frustrated by them. Technical credibility — you don't need to write the code but you hold your own in architecture conversations. You understand enough about orchestration, MCP, and LLM tool-calling to ask the right questions. Rigorous and fast — you move quickly but you instrument as you go. You don't ship things you can't measure. You'll thrive here if You find the gap between 'the agent works in a demo' and 'the agent works reliably for 10,000 enterprise users' genuinely interesting to close. You're excited by the challenge of making AI feel inevitable to a user — not something they have to operate. You care as much about whether Scribble feels right as whether it works correctly. Both matter. You want to define how the next generation of marketing gets made, not just build features on top of someone else's vision. You write to think, not just to communicate. Crisp briefs and honest post-mortems are part of how you work. KPIs & Success Measures Scribble reliability: percentage of Scribble-initiated workflows completing without human correction to agent selection or sequencing. Brief to workflow: time from brief input to approved workflow proposal — and the rate at which proposals are accepted without manual adjustment. Discovery lift: time from login or first prompt to first successful agent-led generation. Agent usage beyond image gen as % of total generations. Enterprise auditability: completeness of audit trail per workflow execution. Zero 'how did this get approved' incidents in enterprise accounts. Shared north star: % of platform exports originating from an agent-led workflow (currently 15%). Benefits 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme Health insurance / private medical cover Monthly stipend towards wellness, fitness, and learning and development Remote — work from anywhere in your home country Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy Access to our Pencil office in The Shard, London for our UK employees Flexible working hours Deep Dive About Pencil Pencil uses AI to make ads. Our mission is to make marketing effective and effortless. We want to become the default way ads get made — because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI. We're called Pencil because we believe AI will be a tool for creative people, not a replacement — it may even be as fundamental a tool in the future as the pencil was in the past. Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500. https://www.trypencil.com About The Brandtech Group The Brandtech Group's mission is to be the best company in the world at helping leading global brands drive growth by connecting content, data and media using technology. It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with a simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022. Today it generates more than $1BN in revenue and is the largest global digital content partner for many of the world's biggest brands and companies, often using its unique in-housing model. It works with eight of the world's top 10 global advertisers and 49 of the world's top 100. Clients include Banco Itaú, Danone, Google, Intuit, LVMH, Microsoft, Morgan-Stanley, Netflix, Reckitt, Renault-Nissan, PayPal, TikTok, Uber and Unilever. The Group is one of the most prominent marketing industry voices on the prediction and movement to AI-driven marketing, including Generative AI. It was named one of the World's Most Innovative Companies 2021 by Fast Company, and by CB Insights as one of the World's Most Valuable Private Unicorns. https://www.thebrandtechgroup.com