Job Description
Marketing Manager
Northampton
£50,000
Role Overview:
The Marketing Manager will be responsible for developing and executing the overall marketing strategy to increase brand awareness, drive lead generation, and support sales growth of a product. This hands-on role is ideal for someone who thrives in a hands on team, able to manage a team with varying levels of experience, is digitally savvy, and is excited about making a real impact.
Key Responsibilities:
* Develop and implement multi-channel marketing strategies aligned with business goals
* Manage and optimise the company’s digital presence (website, PPC, SEO, email marketing, social media) with an inhouse team.
* Create engaging content including blogs, case studies, videos, and product marketing materials
* Plan and execute product launches and promotional campaigns
* Coordinate and attend trade shows, exhibitions, and industry events
* Work closely with sales and operations teams to align marketing efforts with commercial objectives
* Analyse campaign performance and report on ROI using tools like Google Analytics, CRM systems, and social media insights
* Monitor market trends and competitor activity to inform strategy
About You: