Senior Sales Engineer (Robotics & Vision Systems) Location : Peterborough based, PE2 6YN Salary: Competitive, DOE Excellent Benefits! Contract: Full time, Permanent Benefits: Company Van, Flexible Working, Generous Holiday Package, Pension Scheme, Death in Service Benefit, Continuous Learning (professional fees covered), Smart Health (24/7 online GP), Mental Health & Wellbeing Support Founded in 1993, OAL is an innovative, family-owned engineering business based in Peterborough, driven by technology and a passion for transforming the food industry. We specialise in AI, automation, and robotics solutions that help food manufacturers boost productivity, ensure compliance, and stay ahead of the curve. Are you a high-performing sales professional with a passion for robotics, automation and engineered solutions We're expanding our Commercial Team and seeking a Senior Sales Engineer to play a pivotal role in driving growth across APRIL through solution led selling and long term customer partnerships. This is a high-autonomy, high-impact position for someone who's confident owning the full sales lifecycle, from lead generation to contract close. As our Senior Sales Engineer you will be: Managing the entire sales cycle from prospecting to deal closure Selling innovative technical and capital equipment solutions in a B2B environment Building and nurturing strong customer relationships at all levels Translating customer challenges into high-value, commercially viable solutions Preparing proposals, quotations and professional commercial documentation Negotiating pricing, terms and long-term agreements (including exclusivity) Maintaining accurate pipelines, forecasts and CRM data Collaborating with internal commercial and technical teams Identifying market trends and growth opportunities Representing OAL at client meetings, site visits and industry events Consistently achieving (and exceeding) your sales targets Key Experience & Skills Essential Proven experience in B2B field sales A strong track record of meeting or exceeding targets Experience selling technical solutions or capital equipment Confidence managing complex sales cycles Excellent negotiation skills and commercial awareness Ability to operate independently and manage a national territory Strong communication and relationship-building skills Technical/engineering understanding Background in automation, manufacturing, robotics or engineered solutions Experience securing long-term or exclusive agreements A proactive, resilient and results-driven mindset Strong organisation and time management Life at OAL At OAL, we believe our people are key to our success. We expect everyone to act professionally, work collaboratively and contribute to a culture of continuous improvement. At OAL, your ideas matter. We're proud to be an equal opportunities employer - everyone is welcome! Click on APPLY today. No agencies please!