The Details
* Industry: Private Equity & Venture Capital
* Package: £35,000-£40,000 + Excellent Bonus Scheme
* Working: 3 days in the office (Tues, Weds, Thurs), 2 working from home
* Location: Central London
The Opportunity
This is a fantastic opportunity for a Marketing professional to build a career in the Private Equity Industry. You will be the stand alone Marketing resource (with mentorship from the Head of Investor Relations), helping to attract new investment, and to inform existing investors about their portfolio progress.
There is a great opportunity for a driven marketer, to make their mark. You will deliver a website rebuild, create and implement a new Marketing Plan and build excellent relationships across the business.
The culture at the company is very inclusive, people work hard as a team, and there is incredible diversity in terms of the number of nationalities. Your manager is talented, friendly, passionate, open to ideas, and driven to succeed.
The Role
Strategy / Research
* Create a Marketing strategy that reflects and delivers the goals of the business
* Plan and Project Manage the website rebuild, working closely with a web design agency
* Develop and deliver a range of social media plans, across platforms and campaigns
* Perform consistent competitor analysis, and research marketing trends more widely, to bring fresh ideas to the table that expands our impact
* Stay updated on the latest design tools, platform developments and digital best practices, and help optimise internal processes and efficiencies
Content Creation
* Create engaging content focused on our investment portfolio updates; for current and prospective clients, portfolio companies and management teams, and intermediaries
* Work across Marketing channels; LinkedIn, website, email, Investor Relations Documentation and any other channels if required
* Create and adapt Investor Reports, proposals and pitches to appeal to our target audience
* Create content from conferences including the Annual Investor meeting, work closely with a production company
* Photography and video editing skills required, to create engaging content
* Maintain and update marketing materials, presentations, credentials and other corporate documentation to ensure content remains accurate and current
* Maintain an organised library of approved assets; templates, images and brand materials
PR / Events / Email
* Work with your manager on 3-4 press releases per year, when significant investment decisions are made
* Attend and assist with the Annual Investor event, and attend other events if required
* Organise the email database with a tagging system, utilising the new CRM software, and create email campaigns to attract investor’s interest
Teamwork / Events
* Build excellent relationships across the business, to gather marketable ideas, and shine a spotlight on the partners to raise the company profile
* Report on key engagement metrics such as followers, likes, comments and views, analysing insights and actioning changes to drive growth
The Person
* Two years+ Marketing experience, focused on digital and social media
* Experience or a strong interest in the investment industry is preferred
* Excellent copywriting and proofreading skills
* Strategic mind, to create customer focused and engaging Marketing content
* Creative to deliver creative content (text, image and video), in house as much as possible
* Experience of online marketing channels; LinkedIn and Email
* Working experience of using Canva, Mailchimp, Adobe Creative Suite (or similar)
* Creative to bring new ideas to the table
* Photography and Video editing skills are required
* BSc degree in Marketing or relevant field
Personality Fit
* Excellent communication skills and strong team player
* Confident in your ability, you consistently bring fresh ideas to the table
* Strong negotiation skills to get stakeholder buy-in to your ideas
* Dynamic self-starter, proactive and makes things happen
* Reactive, able to adapt in fast-paced situations
* Analytical, drive change through insights and reporting
* Business acumen, bringing ideas to improve performance