Overview
New Build Marketing Executive role at Barchester Healthcare.
Responsibilities
* Manage processes underpinning the successful delivery of marketing for new home openings to drive commercial performance, including naming the home, artwork creation, offline campaign implementation, and the opening event.
* Assist with budget control and reporting; deliver clear, on-brand collateral for homes to use appropriately.
* Ensure systems and workflows are in place for a smooth customer journey; set up call tracking for each home and liaise with the digital team to ensure digital elements are in place when needed.
* Liaise with media, creative and print agencies to ensure campaigns are delivered on time and messaging is on-brand.
* Carry out a competitor analysis for each new home and present key findings.
* Collaborate with Marketing team members to ensure Digital, PR and CX elements of campaigns are delivered on time.
* Source an appropriate name for the new homes and manage internal and local authority approvals.
* Coordinate with signage contractors to produce temporary and permanent signage solutions with on-brand messaging; ensure marketing tools are available locally (printed collateral and via web-to-print).
* Support the preparation and delivery of grand opening events for each new home (e.g., name badges, goody bags, running order, on-site help).
Qualifications / Need To Have
* Administration experience; ability to manage multiple projects and ensure on-time completion.
* Organisational and prioritisation skills; ability to manage own workload; excellent written and verbal communication skills; good knowledge of Outlook, Word, PowerPoint and Excel.
* Self-starter with a pro-active, can-do attitude.
* UK driving licence.
Need To Do
* Ensure all systems are in place and working correctly for a smooth customer journey.
* Set up call tracking for each home and liaise with the digital team to ensure digital elements are in place when needed.
* Work with media, creative and print agencies to deliver campaigns on time and on-brand messaging.
* Prepare competitor analyses and present key findings.
* Collaborate with Marketing team members to deliver Digital, PR and CX elements on time.
* Source and gain internal and local authority approval for new home names.
* Coordinate with signage contractor for temporary and permanent signage with on-brand messaging; ensure marketing tools are available locally, including printed collateral and via web-to-print.
* Assist with grand opening event preparation and delivery, including materials and attendee management.
Rewards package
* £35,000 per annum
* 25 days holiday plus bank holidays
* Life cover
* Discounts at retailers and leisure brands
* Access to medical specialists for second opinions
* Confidential and free access to counselling and legal services
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Hospitals and Health Care
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