PPC Specialist
Are you a data-driven PPC expert who knows how to scale smartly?
Do you thrive in agile, early-stage environments where you can take real ownership?
Fancy working with a fast-growing functional drinks brand that’s turning heads in the lifestyle space?
MacGregor Black are supporting a premium functional beverage brand in their search for a PPC Specialist. This is a UK-based fractional role for someone with strong paid performance experience who’s confident working independently and delivering results in a fast-paced, entrepreneurial environment.
The business is a high-growth challenger brand within the lifestyle and wellness space, backed by investment and poised to scale. With an impressive design-led product range and strong founder-led vision, they’re building a business that blends commercial ambition with cultural relevance.
Key Requirements
* Plan, launch and optimise paid media campaigns across Google and paid social
* Manage and report on performance metrics, budget pacing, and ROAS
* Advise on audience segmentation, targeting, and landing page performance
* Collaborate with the broader marketing team to ensure campaign alignment
* Keep up to date with industry trends and algorithm changes
* Use a test-and-learn approach to optimise campaigns and scale growth
What are we looking for?
* Strong experience managing PPC campaigns for FMCG, DTC, or lifestyle brands
* Confident in Google Ads, Meta Ads Manager and supporting analytics tools
* Highly analytical with the ability to present clear, insight-led reports
* Self-motivated and capable of working autonomously
* Based in the UK, ideally available for occasional in-person sessions
* Comfortable working 2–3 days per week in a freelance or consultancy capacity
Salary & Commitment
* Competitive day rate, based on experience
* Fractional role, approx. 2–3 days per week
* Remote working with occasional London meetings
For further information or to apply directly contact Kieron Hall at MacGregor Black.