We are looking for an ambitious Marketing Manager to scale our strategy across local and national campaigns. You will drive brand awareness, customer acquisition, retention, and brand growth through innovative marketing initiatives.
You will be hands-on across multiple initiatives, executing key campaigns while shaping long-term strategy. The ideal candidate is strategically minded with a solid understanding of commercial fundamentals, data-driven, and experienced in QSR marketing and digital platforms. You will optimise customer experiences, collaborate with other teams to leverage food trends and ensure marketing delivers measurable results.
This role is perfect for someone who thrives in a fast-paced, high-growth environment and can combine strategic leadership with hands-on execution to drive growth and brand impact.
Key Responsibilities:
Strategy & Leadership
* Develop and execute a comprehensive marketing strategy aligned with business goals and growth targets.
* Collaborate closely with Head Of Sales to drive national marketing initiatives that support brand growth.
* Establish marketing KPIs, reporting frameworks and performance
* Work closely with senior leadership to ensure marketing is aligned with operations, sales growth plans, and brand strategy.
* Apply commercial acumen to ensure all marketing spend drives maximum ROI and revenue growth, making every pound work hard.
Brand & Creative
* Own and evolve the brand identity, positioning, and messaging.
* Lead creative development across campaigns, packaging, and marketing assets.
* Work closely with the sales team to drive creativity, innovation, and ensure food trends are factored into marketing planning.
* Ensure consistent brand standards across all touchpoints and locations.
* Manage brand partnerships, influencer collaborations, and strategic marketing alliances.
Digital & Performance Marketing
· Manage the brand website and SM messaging.
* Managing all digital marketing efforts, including paid social, search, display and email marketing campaigns.
* Oversee email marketing strategy to drive repeat sales and customer loyalty.
* Optimise customer acquisition cost (CAC) and lifetime value (LTV).
* Implement data-driven growth strategies and conversion rate optimisation initiatives.
Aggregator & Partner Management
* Develop and implement strong strategies for all platforms to win with delivery and unlock profitable growth.
* Build a deep understanding of brand business models and operations to maximise revenue opportunities.
* Monitor performance, adjust campaigns and promotions, and implement strategies to improve ROI.
* Collaborate with internal teams activity with local and national marketing plans.
Customer Acquisition & Retention
* Build and execute customer acquisition strategies to drive footfall, delivery, and sales.
* Develop loyalty and retention programs to increase repeat purchase frequency.
* Collaborate with Business Development, Data, and NPD teams to segment stores and tailor marketing plans per store profile.
Campaign Planning & Execution
* Plan and manage seasonal and promotional campaigns that deliver measurable results at both local and national levels.
* Coordinate marketing launches across all channels, including in-store, digital, and PR.
* Monitor performance and iterate quickly to maximise ROI.
Stakeholder Management
* Work closely with Operations, Finance, to ensure marketing activity is aligned with capacity and profitability.
* Manage external agencies and suppliers effectively to ensure quality, efficiency, and impact.
1.
Experience & Skills
* Proven experience as a Marketing Manager or senior marketing role, ideally within food and drink sector.
* Strong track record in digital performance marketing, local marketing, brand building, and customer acquisition.
* Commercially savvy, able to make marketing spend deliver measurable ROI and drive sales growth.
* Strong understanding of SM platforms, thE business models, and how to drive incremental sales through them.
* Experience in a fast-paced, high-growth environment.
* Excellent understanding of SM and retail food trends
* Data-driven mindset with strong analytical skills and experience using marketing analytics tools.
* Excellent communication, leadership, and stakeholder management skills.
* Strong creative vision with the ability to execute campaigns end-to-end.
What We Offer
* A pivotal role in one of the UK’s most exciting start up food brands
* Freedom to shape and elevate a rapidly growing national brand.
* Competitive salary + bonus structure.
* A dynamic, supportive, and energetic culture.
Qualifications
* Bachelor's degree or equivalent experience
* 3+ years' experience in marketing
* Ability to multi-task
* Strong verbal, written, and organizational skills