Marketing Manager - Industrial Europe role at bp
Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.
About The Role
This leadership role is the lynchpin of global industrial strategy, driving execution and connectivity with sales at a market level in Europe. In this role, you will lead the European industrial marketing team to support the delivery of volume, turnover, gross margin, and market share targets aligned with global and Europe PU strategy. You will coordinate all brand & comms activities and lead execution of strategic global offers/programs in market. You will also lead a team that performs strategic global offers, activates brand campaigns and defines the marketing requirements needed to support the market in the short, medium, and long term. These plans will be developed in collaboration with stakeholders across Marketing and the Industrial business.
What You Will Deliver
* You will be accountable for translating global industrial marketing strategy into local marketing plans.
* Develop and coordinate implementation of plans to drive Industrial growth in line with Europe strategy.
* Accountable for driving new offer projects, products & major strategic brand campaigns in market.
* Act as single focal point for understanding the customer segments, buyer journeys and integrated customer experience and implementing globally aligned solutions to improve the CX.
* Deploy the offers on time, in full.
* Manage internal relationships within the wider Castrol marketing function, such as Brand and Comms, Product Portfolio and Pricing to enable successful implementation of offers.
* Work closely with the Product Portfolio Manager to ensure the Europe industrial product portfolio is fit for purpose to deliver near and long term GM growth targets consistent with global space/brand strategies and market margin growth priorities.
* Contribute local knowledge and insight to global product category strategies for industrial.
* Lead the brand & strategic activation planning in country and lead country activation team to implement all the major Marketing programs.
* Represent Industrial in the LBM process and other processes and forums.
* Manage and optimally deploy the country’s ASP allocation. Conduct detailed evaluation of the business results/ROI to ensure cost efficiency.
What You Will Need To Be Successful
* University degree or equivalent experience in Marketing or related field is essential.
* Extensive marketing expertise.
* Significant knowledge of Industrial business, brands, and operational environments.
* Experience of working in sophisticated and challenging global organisations.
* Basic marketing and brand management skills.
* Strong Product management and project management skills.
* Ability to successfully build enduring and positive relationships with senior level leaders from a broad range of business fields.
* Strong communication and presentation skills.
Skills & Proficiencies
* Performance Monitoring - Skillful
* Project & Relationship Management - Mastery
* Defining Integrated Marketing Communications Plan - Mastery
* Translating Marketing Strategy into Marketing Plans - Mastery
* CVP Development & applying new opportunities in digital landscape – Mastery
* Verbal and written proficiency in German is desirable
Why join our team?
At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life.
Apply now!
We are a global team at bp; please submit your application with an English CV.
Additional Information
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industry: Oil and Gas
#J-18808-Ljbffr