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Marketing salesforce specialist

Crawley
Elekta
Marketing
Posted: 6 October
Offer description

We continually look for motivated and skilled individuals who are interested in supporting our customers – healthcare professionals who use our products to help patients and their communities.

We currently have the following opportunity available: Marketing Salesforce Specialist.

We don’t just build technology. We build hope.

In our world, billions of people, millions of cancers diagnosed each year. For everyone, it’s personal. Behind every treatment lies a story, a family, a future. Behind every patient, clinic, and care provider, are real complexities, real needs, and a united purpose.


What You’ll Do at Elekta

As a Marketing Salesforce Specialist you will play a pivotal role in the execution and evolution of the digital operations strategy. This role is responsible for driving operational excellence within our CRM platform Salesforce.

As a strategic partner to Global Marketing, Sales, and IT, the Marketing Salesforce Specialist will ensure that the CRM system is fully optimized and mature. Focused on 3 core elements: Salesforce development, Salesforce support/execution and request management.


Responsibilities

* Drive cross-functional Salesforce governance, aligning Marketing processes with Sales and Service for seamless collaboration.
* Act as the primary Salesforce support contact for Marketing, ensuring smooth resolution of user issues and effective request tracking.
* Oversee data management activities, including imports/exports, while maintaining system integrity and documentation.
* Stay ahead of Salesforce releases, testing and deploying new features in collaboration with system admins and developers.
* Champion change management by communicating system updates and fostering user adoption.


Campaigns

* Support the design, configuration, and governance of commercially focused Salesforce campaigns within the campaign hierarchy.
* Execute segmentation-driven audience distributions and ensure accurate campaign data management.
* Manage pre-campaign opportunity uploads and monitor campaign performance, tracking influence and pipeline progression.


Request Management

* Serve as the first point of contact for marketing requests, ensuring timely triage, visibility, and attribution of all activity to commercial outcomes.
* Enhance database quality by converting leads into enriched contact records and ensuring accuracy across leads, opportunities, and accounts.
* Qualify and route high-priority requests to accelerate sales follow-up and shorten the funnel.
* Identify bottlenecks and process trends, implementing improvements to request handling and campaign execution.
* Monitor KPIs such as request conversion rates to assess efficiency and impact.


The Right Stuff

* Excellent organisational skills, with a high degree of accuracy and detail.
* Strong communication and presentation skills.
* Strong collaboration and stakeholder management skills are essential.
* Demonstrates the Elekta values.
* Demonstrable cross function collaboration experience.


What You Bring

* Bachelor’s or Master’s degree in Marketing, Business or Computer Science discipline or equivalent.
* Working experience with Salesforce (or other CRM platforms).
* Salesforce (or other CRM platforms) certifications.
* Experience in CRM (back and front end), Lead Management and Marketing Automation.
* Strong Interest in Marketing Technologies, processes and lead management.


What You’ll Get

* Hybrid work option (you are required to work from the Crawley HQ at least 3 days/week)
* Up to 25 paid vacation days (plus bank holidays)
* Holiday Purchase Scheme
* Private Medical Insurance
* Attractive Employer Pension Contribution Package
* Cycle to work scheme
* Life Assurance
* Onsite subsidized restaurant, offering budget-friendly dining
* Love electric (Electric vehicle salary sacrifice scheme)

We are an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other protected characteristic.

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