Are you an experienced digital and brand marketing leader who can step into a fast-paced consumer brand and provide structure, clarity, and continuity during a maternity leave period?
Do you excel in balancing hands-on execution with team leadership, ensuring consistent weekly trading, maintaining brand quality, and supporting performance channels to deliver results?
MacGregor Black is partnering with a confidential high-growth consumer brand to appoint an Interim Head of Marketing & Digital Growth. This is a critical role focused on continuity, commercial performance, and steady leadership across a multi-channel marketing function.
Reporting to the senior leadership team, you will guide the marketing organisation through a key period while ensuring momentum, clarity, and strong operational rhythm across digital, brand, and ecommerce touchpoints.
Key Responsibilities:
* Own weekly trading performance across DTC and marketplaces, ensuring clear priorities and efficient execution.
* Support improvements in ROAS, ACOS, CAC and paid performance through disciplined weekly optimisation.
* Maintain momentum across TikTok Shop and Amazon, ensuring strong content, merchandising quality, and channel hygiene.
* Drive incremental improvements to onsite conversion and CRO in collaboration with Ecommerce & Product teams.
* Ensure consistent, benefits-led brand storytelling across all customer touchpoints.
* Oversee delivery of campaigns, creative workflows, and content required for paid, social, CRM and marketplace channels.
* Maintain UGC, influencer and creator pipelines to support performance channels and trading moments.
* Provide direction on brand guardianship without redefining the long-term strategy unless required.
* Provide clear, steady leadership to a multi-disciplinary team across brand, digital, CRM, creative, social and marketplaces.
* Support ongoing hiring and onboarding for in-progress roles.
* Strengthen team clarity, accountability and week-to-week cadence during the maternity cover period.
* Work closely with Finance, Operations, Product and Customer Service to align messaging, demand planning and trading priorities.
* Maintain strong forecasting communication with Finance and senior leadership.
* Improve visibility of KPIs, reporting clarity and operational processes where needed.
* Ensure agencies and external partners are aligned, briefed and delivering against expectations.
What We're Looking For:
* An experienced marketing leader with a background in DTC consumer brands, ideally physical product led.
* Strong understanding of performance marketing, CRM, social, UGC, marketplaces and the interplay between creative and performance.
* Commercially minded with experience influencing GMV, acquisition costs and trading efficiency.
* A structured operator who thrives on clarity, pace, and organisation — especially during periods of transition.
* Able to balance hands-on execution with team leadership, particularly in the first months.
* Confident communicator with the ability to simplify complexity and maintain momentum across teams.
* Experience with TikTok Shop and Amazon is highly advantageous.
Why Join?
* Play a pivotal interim role within a growing, globally minded consumer brand.
* Lead a talented marketing team through an important maternity cover period.
* Shape consistent customer messaging and support commercial performance across multiple channels.
* Join a collaborative, innovative environment where clarity, ownership and positive energy are core values.
If you are a confident interim marketing leader who can hit the ground running and support both brand and performance during a high-growth period, we’d love to hear from you.
Please contact Gabby Zachrisson at gabby.zachrisson@macgregorblack.com for more information.