Job Description
Digital Data Analyst
Up to £55,000
Hybrid - Staffordshire (2x days per month)
Our client, a leading organisation within the hospitality sector, is looking to hire a Digital Data Analyst to support data quality, analytics, and reporting across a large digital estate of nearly 100 websites. This role is central to understanding and improving customer journeys, identifying drop-off points, and enabling data-driven optimisation across online booking and digital experiences.
Responsibilities
* Deliver end-to-end reporting and dashboarding to support digital performance and conversion insights
* Assess, select, and extract data from multiple sources using SQL
* Analyse customer journeys to identify drop-off points and opportunities for optimisation
* Debug and validate tracking tags to ensure accurate and reliable data capture
* Work with GA4, Looker, Power BI, and Excel to produce actionable insights
Skills & Experience
1. Strong experience with SQL, GA4, and Google Tag Manager (debugging and validation)
2. Web analytics background (GA4 preferred; Adobe Analytics considered)
3. Comfortable working in environments where some data sits outside a central warehouse
4. Familiarity with Microsoft Clarity des...