We're looking for a passionate and proactive Paid Media Analyst to help lead the planning and execution of high-performing paid media campaigns across Aldi UK.
This role offers the chance to develop your expertise across a wide range of media channels and play a key role in delivering campaigns that reach and resonate with millions of customers. You'll work closely with the Paid Media Manager and wider team to ensure campaigns are delivered efficiently, creatively, and with clear commercial impact.
Strong organisational skills, attention to detail, and confident agency and stakeholder management will be essential to success in this role.
Your New Role
* Supporting the Paid Media Manager with channel and budget management, including optimisation
* Accountability for performance metrics and competitor analysis
* Line management responsibilities
* In-depth creative performance evaluations including advanced A/B testing and content personalisation
* Benchmarking and strategic accountability
* Continuous innovation and improvement of all paid media channels
* Managing and maintaining the Aldi UK paid media campaign calendar
* Supporting campaign planning using audience, business and competitor insights
* Briefing and collaborating with creative partners to deliver high-quality assets
* Monitoring industry and competitor activity to inform creative and media recommendations
* Managing agency partners to deliver effective, efficient and timely media plans
* Interpreting performance data and KPIs to optimise and refine campaign strategies
* Creating regular reporting and insight to support decision-making and continuous improvement
* Sometimes the business will require you to work outside of your usual working hours, should this happen, your Direct Leader will let you know
About You
* Experience in a paid media or campaign delivery role
* A solid understanding of the media landscape, including planning, buying and measurement
* Excellent communication, organisation and stakeholder management skills
* High attention to detail and strong analytical ability
* Confidence to challenge, problem-solve and bring ideas to the table
* Experience managing external partners or agencies
* Proven experience managing campaign execution across multiple paid media channels, with a strong focus on operational efficiency, quality control, and attention to detail.
* Experience briefing, reviewing and providing feedback on creative assets in collaboration with internal teams and external creative agencies
* Demonstrated ability to manage relationships with a range of stakeholders, including media and creative agencies, internal marketing functions, and cross-functional teams
* Experience using data and insights to support decision-making, drive media effectiveness, and identify opportunities for process improvement or performance optimisation
* Marketing
* Digital media landscape understanding
* Stakeholder management
* Quality Assurance
* Process optimisation
* Logical thinker with a drive to understand and deliver against varying ROI targets
* Agency management and experience in retail or a similar, fast-paced environment is desirable
* Marketing Qualification
* Considerable experience in planning and delivering paid media campaigns, ideally within a fast-paced marketing team or agency environment
* Experience in a retail environment is highly desirable, as it provides relevant context for the operational challenges and opportunities in this role
What you'll get in Return
* Salary starting £47,045 rising to £51,635
* Permanent
* Monday to Friday, 8:00am to 4:30pm, with the opportunity of 2 day a week remote working
* 5 weeks' annual leave plus Bank Holidays
* In office flexi-time
* Full training provided
* Pension scheme
* Private employee medical insurance after 4 years
* Company sick pay scheme
* Company maternity, paternity and adoption pay after 1 year
* Long service rewards
* Access to MyBenefits, where you can find a wide range of benefits, including our bike to work scheme, shopping and cinema discounts, health cash plan, a FREE will, travel and discounted gym memberships, as well as a host of benefits to support your financial and wellbeing needs
* Access to a free,24/7, confidential virtual GP service for all Aldi Colleagues and their children (under the age of 16)
* You'll need to live within 90 minutes of your main working location
Aldi is an equal opportunities employer. We're committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, providing an environment in which collaboration, respect and fairness are essential. We value diversity and are dedicated to treating all of our colleagues and prospective colleagues fairly and with respect.
If you're looking for a career that gives you more, apply today
* Please be aware that this role does not fulfil the requirements for visa sponsorship