Senior Paid Search Executive
As a Senior Paid Search Executive, you will manage Paid Search campaigns across various clients, focusing on delivering high-quality work through daily account management. Applying Visualsoft's Best Practice, you will improve client results continuously, understand market trends, and promote innovation and insights within your client base.
Paid Search Execution
* Demonstrate a strong understanding of Paid Search; independently managing daily optimizations, including briefs, design, implementation, reporting, and strategy development.
* Gather data, generate reports, and conduct advanced performance analysis, ensuring data accuracy at each stage.
* Identify trends in results data, provide commentary and actionable insights, investigate variances, and suggest remedies.
* Regularly review and adjust tactics based on current performance and campaign goals & KPIs.
* Forecast delivery potential and ensure KPI targets are met for all clients.
Communication
* Engage closely with clients to understand their business, goals, and objectives.
* Respond to briefs promptly and accurately.
* Support client meetings with paid search insights.
* Address client and Account Manager communications within set timeframes.
* Participate in client meetings, supporting the Account Director as needed.
* Maintain strong relationships with relevant teams and suppliers, sharing insights and industry developments.
Department KPIs
* Ensure all accounts adhere to Visualsoft best practices and deliver optimal results.
* Share insights regularly with clients.
* Collaborate with suppliers to trial new features promptly, keeping clients at the forefront of Paid Search innovations.
Essential Requirements
* Proven experience in digital marketing or PPC, agency or client-side.
* Knowledge of digital marketing platforms, analytics, forecasting, and measurement tools.
* Experience in developing and executing digital strategies.
* Strong proficiency in Microsoft Office or Google Workspace.
* High attention to detail and strong communication skills.
* Effective workload management and prioritization skills.
Desirable Skills
* Ecommerce experience.
* Experience with other digital media channels.
* Google Analytics, Looker Studio, Tag Manager.
* Data-driven reporting and presentation skills.
* Knowledge of digital marketing landscape and emerging trends.
Location and Benefits
Based in Manchester, Newcastle, or Stockton, with hybrid working options. We offer competitive salaries, unlimited holidays, health and wellbeing benefits, a high-performance MacBook, regular social events, training, and development opportunities.
If you're interested in joining one of the UK's leading eCommerce providers, we look forward to your application. By applying, you consent to processing your personal data for recruitment purposes. Refer a friend and earn a £250 bounty if they are hired.
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