We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
This role would suit a Data Scientist / Data Analyst from within a Partner / Competitor organisation experience in working with GTM / Sales OR a Sales person with strong Data skills.
Position Overview
The Sales Intelligence Analyst is a sales support role responsible for leveraging technology and data to uncover opportunities, maintain CRM data integrity, and support revenue-generating initiatives. As an individual contributor, you will support a defined sales segment by profiling key accounts, researching and enriching contact data, creating reports, and delivering insights that enable Sales teams to engage the right businesses with the right value at the right time.
Candidate Profile
We are seeking a fast learner with strong analytical skills and a passion for sales. You are comfortable working with complex datasets and translating insights into clear, actionable guidance for Sales teams. You have a strong understanding of sales technology and can confidently advise field teams on how to apply data-driven insights. If you are motivated to make a meaningful impact within a growing organization, we would love to hear from you.
This role is Hybrid, (3:2) working based in the UK at the SAP Concur Feltham (CHP) office.
Basic Qualifications
1. Demonstrated grit and resilience
2. Strong desire for professional growth
3. Curious mindset with excellent attention to detail
4. High level of integrity and trustworthiness
5. Strong communication skills and a collaborative approach
6. Proficiency with Salesforce, LinkedIn Sales Navigator, Demandbase One, and Excel, (to Pivot Table, VLOOKUP/XLOOKUP), Python a distinct advatage.
7. Ability to independently research business information online (e.g., revenue, employee data)
8. Ability to learn and adopt new technologies quickly
Value Competencies
9. Passion for technology, sales, and business research
10. Highly self-motivated and proactive
11. Ability to quickly review and interpret company financial statements to identify key insights
Key Responsibilities
12. Identify SAP Concur alumni by analyzing the install base and cross-referencing with Sales Navigator to surface former decision-makers, key users, and influential stakeholders (e.g., Finance, IT, Digital Transformation) at previous organizations; tag and document insights in Salesforce
13. Refresh, validate, and enrich account and contact data using multiple sources, including company details, websites, phone numbers, job titles, and email addresses
14. Identify key buying-process stakeholders who have recently changed roles and flag this intelligence in Salesforce
15. Analyze Outreach performance data and report findings to the Head of New Business, including identifying high- and low-performing sequences across markets
16. Deliver bi-weekly updates to Sales and SDR teams on economic trends and how to apply these insights in upcoming prospecting efforts (with coaching support from the Head of New Business)
17. Support target account selection using industry insights and tools such as Time Top 50/100, Crunchbase, and MiTools
18. Assist with ReachDesk direct-mail campaigns by gathering and validating mailing address information
19. Monitor market trends, competitor activity, and customer behavior using advanced tools and online research
20. Conduct in-depth market and account research to identify leads, segments, and new sales opportunities
21. Create clear, data-driven reports and presentations to support strategic decision-making
22. Partner with Sales and SDR teams to translate insights into actionable strategies
23. Support adoption and integration of new sales technologies across Sales and SDR teams
24. Contribute to ad-hoc projects and manage lead vetting from initial identification through qualification
25. Collaborate cross-functionally to deliver comprehensive and relevant market intelligence
Reporting Structure
This role reports directly to the Sales Intelligence Director (US-based) with a dotted-line relationship to the UK Head of New Business for day-to-day support and local alignment.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.