About the role As the PPC Executive your primary goal is to drive targeted, relevant, and high-quality traffic, and registrations through Paid Search Campaigns, working towards profit and ROAS across reallymoving and The Law Superstore websites to achieve business goals. As the PPC Executive, you will be responsible for implementing effective PPC strategies to increase brand visibility, generate conversions and leads, and optimising and scaling the accounts. You will work closely with the Paid Search Manager on all paid search marketing initiatives for the business. As the PPC Executive, you will adopt a test and learn approach, and a data-driven mind-set to drive results through the Paid Search Channel, working towards business goals and targets. You will report on and share findings and opportunities to drive scalable profitable growth. You will have a minimum of 2 years’ experience managing large PPC accounts (over £1m budgets), be an analytical and result driven Paid Search specialist who thrives in a dynamic and fast paced environment. Please note this is a hybrid role which will require attendance in our St Albans office at least once a week: Please consider this when applying. What You Will Own Reporting to the Paid Search Manager you will: • Work with the Paid Search Manager to develop and execute comprehensive PPC strategies for both websites, encompassing Google ads, Microsoft Ads and Paid Social to meet the business goals. • Prioritise PPC goals based on data and insights, focusing on maximising efficiency, conversion and KPIs. • Analyse and report on PPC performance metrics weekly and monthly, providing actionable insights and recommendations to drive growth and reach business goals. • Perform keyword research, competitor analysis, and audience targeting to inform PPC campaign optimisation and identify new opportunities for growth. • Conduct regular audits of PPC accounts and make data-driven recommendations for improvements. • Optimise ad copy, landing pages, and rank to enhance visibility and performance in the SERP. • Act as an advocate for PPC best practises across the organisation, staying updated on industry trends and updates. • Collaborate with internal stakeholders to ensure PPC aligns with overall marketing objective and business goals. Skills, knowledge and abilities • Hands on Paid Search/PPC experience - minimum of 2 years managing large accounts, £1m budgets from agency or client side. • Experience with Google platforms and tools, including 1st Party data/customer match, audience development, targeting capabilities, and creative format testing to drive results. • Experience proactively managing, optimising, and creating paid search campaigns, from keyword research to ad copy writing and reporting, combining strong analytical skills. • Technical skills across non search-based campaign types, PMAX, Demand Gen, Display and YouTube Campaigns are desirable. • Experience with Google Ads, Microsoft Ads and Editor tools, and research tools including SEMRush. • Commercial attitude with strong communication skills enabling effective collaboration with cross functional teams to align PPC efforts with business goals. • Proficiency in GA4 and other PPC analytical tools for comprehensive tracking and reporting. • Highly organised with the ability to manage multiple projects and priorities in a fast-paced environment. • Certification in Google Ads and Microsoft Ads. Knowledge of any of the following would be advantageous: • Experience with Paid Social – Meta and LinkedIn • Google Tag Manager – implementation of tags and tracking Motivation • Ability to work on own initiative • Willing to adapt and learn new skills • You will also feel at home with our values; Customer obsessed: We start with the customer and work backwards Ambitious: We think long term, we think big and we value calculated risk taking Humble: We are vocally self-critical and respectfully challenge others’ opinions United: We are one team We’re people people: We care about our colleagues and the communities we live and work in What can we offer you? • Discretionary annual bonus • 25 days holiday per annum plus all 8 bank holidays • Your birthday day off • An extra days leave when you move house (per annum) • Up to 5 days of unpaid leave for those unexpected life events • Flexible approach to hybrid working – Minimum of 1 day a week in our St Albans office • Enhanced pension scheme • Free unlimited book allowance for work-relevant publications • A very healthy annual training budget for use on courses, classes, qualifications, or professional memberships. You decide how you can grow best. • To be surrounded by brilliant, talented, and fun people in a growing business • An understanding of the importance of work-life balance. We want you to bring your best self to work, and that means knowing when it’s time to go home • An opportunity to work with a growing brand and on a product with an ambitious roadmap • An opportunity to work with advanced web technologies and be part of a culture that encourages innovation and much more as oulined on our Careers website What to expect from our recruitment process. • Phone call with Paid Search Manager – approx. 30 minutes • Online HR competency-based interview with HR – approx. 45 minutes • Final Interview with Paid Search Manager and Head of Marketing – presentation based - face to face – approx. 60 minutes Reallymoving is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We recognise the benefits of a diverse workforce which reflects the wider population and welcome applications from all sections of the community. Sadly, we are unable to sponsor employment visas at this time and therefore we can only accept applications from candidates with the permanent Right To Work in the UK.