PDG Media is a digital marketing agency that works with international coffee brands such as MTPak, Hardtank, Guatemalan Coffees, and Metropolis Coffee Company.
As a full-service agency, we help our clients improve their digital presence by delivering creative marketing campaigns across a range of channels. This includes website design, social media, SEO, newsletter, email marketing, and more.
Our decades of combined experience in the coffee industry mean we understand how their businesses work – and that we’re well-positioned to improve their digital marketing. Our agency team is young, dynamic, and international – and we’re looking for someone to manage it.
This is where the Head of Marketing role comes in. We’re looking for an experienced, inspiring individual to lead our agency team. This role will be based in our London office, working on a hybrid basis.
As our Head of Marketing, you will manage the agency to deliver results for our portfolio of clients. This includes several key areas: social media, newsletter, website design & development, SEO content, and more.
Responsibilities:
* Manage a team of social media managers, editors, designers, and developers across all PDG Media omnichannel campaigns
* Lead weekly internal meetings with the PDG Media team
* Oversee quality control across all work, ensuring it meets clients’ standards
* Ensure all creative work is on-brand across all accounts
* Maximise lead generation for clients via targeted Klaviyo flows
* Build the strategy for client email marketing campaigns using tools such as Apollo
* Collaborate with our website team to build/update websites as needed
* Coordinate our SEO strategy, focusing on keywords which maximise sales
* Research current digital marketing trends (social media, newsletter, SEO, UX/UI & more) to bring new opportunities to both internal and external accounts
* Deliver all work on-time and on-budget
* Manage our reporting & analytics, delivering actionable recommendations based on clients’ sales goals
* A minimum of 4 years' experience in a digital marketing role
* At least 2 years’ experience leading and managing teams in a digital marketing or media capacity
* Bachelor's degree in a relevant field (e.g., Marketing, Communications).
* Exceptional organisational & leadership skills, with a track record of inspiring teams to execute and deliver high-quality work on-time
* Expertise across multiple areas of digital marketing, including SEO, social media, website design/development, EDM & email marketing
* Proficiency with Klaviyo
* Experience managing content across Instagram, LinkedIn, Facebook & X
* Experience using Semrush/Ahrefs or equivalent
* Experience working with web developers & designers
* Experience with Figma for website mockups
* Superb knowledge of best practices for community management
* Strong written and verbal communication skills
* At least 2 years’ experience working in the coffee industry.
* Proficiency with G Suite applications (Google Docs, Sheets, etc.).
* Graphic design skills.
* Experience with Apollo or another email marketing tool.
* Experience with Dripify or another LinkedIn marketing tool.
* Experience working in an international team.
If you're passionate about digital marketing and coffee, and think this is the role for you, please send your CV to ross@perfectdailygrind.com, as well as your notice period, location, and salary expectations in GBP.
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