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Senior content writer

London
Soldo
Content writer
Posted: 17h ago
Offer description

Soldo is here to change the way businesses spend, for thebetter. So every employee, department, and team is more productive and successful at work. Soldo connects company cards with a powerful management platform so finance teams can distribute money instantly, while staying in control of who spends, how much, where, and on what. With Soldo, budgeting, payments, reporting and reconciliation are simple and efficient.

We’re both a financial services and a software company and one of Europe’s fastest growing fintech companies. Operating in the UK, Italy and Ireland, we’re over 350 employees (from 26 nationalities) strong.

We’re a place where anyone can thrive. We’re all about doing the right things for the right reasons, high standards, ambition, drive and focus.

What’s in it for you

1. Competitive salary
2. Private healthcare for you and your family
3. Pension scheme
4. Flexible working options including working from home or our Marylebone office
5. 60 days’ work anywhere, even outside the UK if you want
6. 25 days off a year, plus public holidays as well as Christmas Eve and New Years' Eve, 2 volunteering days and an extra day off on your birthday
7. Genuine career development opportunities, including our mentoring scheme, your own annual £500 learning budget
8. Employee Assistance Programme and wellbeing portal

The role

We’re looking for a Senior Content Writer who knows how to write with clarity, conviction, commercial impact and most importantly can write to sell. This role is ideal for a seasoned B2B storyteller who understands how content drives demand, builds trust, and supports product adoption and who can use their voice across multiple platforms without losing brand consistency.

You’ll sit within the Marketing team and work closely with Revenue Marketing, Product Marketing, Design, and Product partners. Your focus will be on creating high-quality written content across email, blog, social, and community platforms translating complex product and finance concepts into clear, human language that resonates with modern finance leaders.

This is a hands-on, execution-focused role. You’ll be trusted to run with briefs, shape messaging, and continuously improve content based on performance, feedback, and platform best practice.

You’ll be responsible for creating clear, persuasive, and on-brand written content that supports demand generation, product adoption, and brand credibility across Soldo’s owned channels.

This includes:

Blog content

9. Write and edit blog posts that educate, inform, and persuade B2B audiences
10. Support product positioning, thought leadership, and campaign narratives

LinkedIn content

11. Create sharp, insight-driven LinkedIn posts for Soldo’s company channel
12. Balance authority, personality, and platform-native best practice
13. Executive ghostwriting

Email copywriting

14. Write clear, persuasive, on-brand email copy across Product updates, Nurture and lifecycle campaigns, SDR outreach, announcements and launch communications
15. Optimise subject lines, CTAs, and structure to drive engagement and conversion

Community & platform-specific writing

16. Write authentic, value-led content for B2B online communities, Reddit discussions and relevant subreddits, Substack or similar newsletter platforms
17. Understand and respect community tone, norms, and etiquette

We're looking for someone who has:

18. Exceptional writing and editing skills with strong attention to detail
19. Ability to write short, punchy, high-impact copy, platform-native social content
20. Proven experience writing high-performing B2B emails
21. Deep understanding of LinkedIn as a content platform
22. Experience writing for online communities, Reddit, and newsletter platforms such as Substack
23. Ability to adapt voice by platform without losing brand consistency
24. Strong understanding of how content supports demand generation, brand building, and product adoption
25. Comfortable turning briefs, interviews, and raw input into polished, goal-oriented copy
26. Comfortable using online project management tools ( Airtable)
27. Able to defend copy decisions with clear rationale while remaining open to feedback and iteration

Essential skills:

28. Bachelor’s degree (or equivalent experience) in journalism, English, communications, or a related discipline
29. Demonstrable experience writing content for B2B, ideally within high-growth SaaS or fintech environments
30. Native-level English proficiency
31. A strong portfolio showcasing demand-generation content that drives engagement and conversion
32. Proofreading experience and familiarity with standard style guides
33. Experience using content management systems
34. A keen eye for detail and appreciation for strong visual design
35. Working knowledge of digital marketing trends and SEO principles

*This position is a 12 month Fixed Term Contract with a potential option to a permanent contract

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