Role: Content Marketing Executive – Castleford.
Salary: up to £34K per annum.
Benefits:
* Hybrid working.
* Free parking.
* Contributory pension.
* Employee assistance programme.
* Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.
In this role, you will deliver impactful marketing content and help execute our brand / solutions positioning across offline and online channels. To drive awareness and engagement in line with annual strategic plans.
Responsibilities:
* Deliver our content marketing strategic plan in line with agreed priorities.
* Shape the message – craft the core messages that deliver our solutions positioning.
* Deliver the high quality, engaging content across identified priority areas of the business.
* Content creation - create a wide variety of content - web, videos, presentations, sales support.
* Promote content across online and offline channels – SEO, PPC, email campaigns.
SPECIFIC RESPONSIBILITIES
1. Content strategy development – develop and execute content strategies aligned with business goals
2. Market research – conduct market research, competitor analysis and keyword research linked to content priorities, positioning and creation.
3. Content creation – produce hi...