Overview
ASOS is the online retailer for fashion lovers around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We placed 8th in the Inclusive Top 50 Companies Employer list. If you need any adjustments throughout the process, please let our Talent team know in whatever way works best for you.
Role
Head of Talent Management. You will design and deliver ASOS’s approach to talent development, performance, and organisational capability. As part of the Talent Centre of Expertise, you’ll shape the strategic direction for attracting, developing, and retaining talent across the employee lifecycle to keep ASOS future-fit and people-powered.
You will lead the creation of our Talent Management Ecosystem, build foundational frameworks, and embed strategies that align with ASOS’s values, business goals, and cultural ambitions. From succession planning to performance management, career development to mobility, you’ll create experiences, processes, and insights that drive performance, strengthen organisational health, and support our inclusive and creative culture.
What You’ll Learn and Contribute To
You’ll work closely with People Partners, Talent & Culture Partners, and senior leaders to design bespoke talent strategies that meet evolving business needs. This includes overseeing performance management practices, supporting leadership development, and shaping how talent is recruited, structured, and moved across the business. You’ll also lead the design of our Employee Value Proposition (EVP), support continuous listening through employee feedback mechanisms, and ensure our talent policies are inclusive, compliant, and impactful. This is a high-impact role for someone who thrives on collaboration, innovation, and making a meaningful difference across the employee experience.
Key Responsibilities
* Build ASOS’s talent framework and methodology, covering performance, succession, pipeline development, and mobility in ways that drive both performance and inclusion.
* Develop and implement the strategic direction for talent management in line with ASOS goals and values, ensuring integration across all people systems and touchpoints.
* Lead the end-to-end performance management strategy and cycle, focused on driving business outcomes, leadership effectiveness, and development.
* Design and deliver initiatives that support career growth, capability building, and development at individual, team, and organisational levels.
* Create and manage policies, programs, and systems that advance talent practices, ensure legal compliance, and elevate employee experience.
* Proactively identify talent risks and opportunities, using analytics and insight to inform action plans and support future-ready people strategies.
* Co-lead the design of ASOS’s EVP and internal brand, helping shape the psychological contract and attract/retain high-potential, diverse talent.
* Develop and embed communication and listening mechanisms that surface employee voice and strengthen talent initiatives through data-driven insight.
Office Presence
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Our approach includes spending at least 3 days a week in the office. This rhythm speeds up decision-making, helps ASOSers learn from each other, and supports a culture where people can grow, create, and succeed.
Qualifications
What You’ll Bring
You’ll bring a track record of embedding a clearly defined and widely adopted talent philosophy that fosters a high-performance, inclusive culture. You’ve built and scaled integrated talent management ecosystems that are trusted by leaders and used to drive measurable business outcomes. You understand how to align performance management with organisational goals, enable continuous improvement and development, and create a thriving employee experience with a forward-looking, data-informed approach to organisational health and talent planning.
You will also have:
* A bachelor’s degree in HR, Business, Psychology, or a related field (or equivalent experience)
* A natural ability to influence and communicate across all levels, bringing clarity and confidence to complex talent challenges.
* The ability to use data not just to inform decisions, but to tell compelling stories that drive action.
* A thoughtful and future-focused approach, always seeking trends and insights to inform innovative, context-relevant solutions, with an emphasis on equity and belonging.
* Experience navigating ambiguity, building from scratch, and scaling with purpose to make a meaningful impact.
* A certification or qualification in Organisational Development/Effectiveness is highly beneficial.
How to Apply
Excited by the opportunity to make a real impact? Send us your CV and a short cover letter explaining why this role excites you and how your experience aligns.
Benefits
* Employee discount (hello ASOS discount!)
* Employee sample sales
* Access to LinkedIn Learning materials
* 25 days paid annual leave + an extra celebration day
* Discretionary bonus scheme
* Private medical care scheme
* Flexible benefits allowance - choose as extra cash or apply to other benefits
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