Performance Marketing Manager – (Search Marketing)
St Albans (Onsite/Hybrid) | Google Ads | Higher Education
We’re looking for a commercially minded Performance Marketing Manager to join Higher Education Partners (HEP) and take ownership of a £3.6M+ Google Ads portfolio across 12 university partners.
This is an exciting opportunity for someone who thrives on campaign optimisation, performance analysis, and strategic thinking — balancing multiple stakeholders, priorities, and intake cycles across a complex lead generation environment.
You’ll be:
* Managing and optimising large-scale Google Ads campaigns across Search, YouTube, Display & Performance Max
* Working across multiple university partner accounts, prioritising performance and spend effectively
* Driving the shift from CPL metrics to enrolment-quality outcomes
* Collaborating with CRM, analytics, content, and university stakeholders to improve lead quality and conversion performance
* Using data, insight, and reporting to influence decision‑making and campaign strategy
We’re particularly interested in speaking with candidates who:
* Have strong hands‑on Google Ads experience within a multi‑client or agency environment
* Are looking to transition into a more strategic, client‑side role
* Can combine technical PPC expertise with commercial thinking and stakeholder management
* Enjoy working across multiple brands/accounts with differing priorities and objectives
* Are comfortable presenting campaign performance to both technical and non-technical audiences
HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.
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