Performance Marketing Specialist (Paid Social) Because your new ideas are our way new ways of working. Evolve, your way. This role will work with the Performance Marketing Manager and wider Digital Marketing / Campaign team in the creation, execution and management of our performance Paid Social Media marketing activity. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced environment. You will have hands on performance marketing experience, a deep passion for all things digital, thrive off results and a passion for retail. What You’ll Get The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority. Some of our benefits are: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria. Primark Perks – Discounts with some local partner business to our offices What You’ll Do: Assist the Performance Marketing Manager and wider Digital Marketing / Campaign team with the effectiveness of online campaigns, with responsibility for planning, executing, and optimising in-house paid social campaigns across Meta, TikTok, Pinterest, and future channels Own and evolve the Paid Social roadmap, identifying opportunities to scale channels effectively, driving growth and efficiency in performance Make data-driven decisions to enhance campaign strategy, targeting, and budget allocation Collaborate closely with the Campaign and Trade teams to align creative assets and campaign timing with key trade priorities and commercial moments Maintain a structured A/B testing roadmap, analyse performance outcomes, and produce regular performance decks and insight reports Report on and analyse all activity, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform subsequent activity Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Meta, TikTok, Pinterest) Work closely with our agency partner for driving optimisations across our paid media activity focused on driving in-store footfall across key markets Support and deliver ad hoc initiatives such as gift card support, Primark Repair workshops, and lead-gen campaigns to drive email sign-ups as and when required Research new developments and trends in digital marketing. Identify new paid acquisition and testing opportunities, communicate your findings to the team and develop ideas based on your findings Working with analytics, metrics and dashboards, distributing this information via regular reporting to all key stakeholders Support in budget management and the processing of invoices What You’ll Bring 3-4 year’s experience in performance marketing A solid understanding across performance marketing channels Proven track record using Meta Business & Ads Manager. TikTok and Pinterest (Desired) Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholders Strong numerical and quantitative analysis skills Strong understanding of analytical tools, Google Analytics etc. Ability to work efficiently under pressure on multiple projects in a fast-paced environment Self-motivated, ability to work of own initiative and in a team environment A flexible, approachable attitude with good problem-solving skills Excellent verbal communication and copywriting skills and the ability to relay information to key stakeholders Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark. Apply to be part of our future and we’ll help you develop yours. If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss. LI-SD1 BR143907BR