We are looking for a visionary Head of Content to join our dynamic team This is a pivotal role and will be responsible for overseeing all content-related activities, including social media, podcasts, UX copy, in-app educational content, and ad copy.
The ideal candidate will have a proven track record in creating compelling content, with a strong focus on using content as a product.
What you'll do
* Content Strategy: Develop and implement a comprehensive content strategy that aligns with our brand goals and engages our target audiences
* UX and In-App Copy: Collaborate with the UX/UI team to create intuitive, user-friendly copy for our apps, ensuring an educational and engaging user experience.
* Social Media Management: Oversee the creation, scheduling, and management of content across all social media platforms to drive engagement and brand awareness.
* Podcast Production: Manage the production of our health-related podcasts, including topic selection, guest coordination, and promotional strategies.
* Ad Copywriting: Craft compelling ad copy for various marketing campaigns to drive conversions and support our growth objectives.
* Long-Form Content: Produce medically credible, long-form content that establishes our brands as authoritative voices in the health-tech space.
* Team Leadership: Build and lead a team of content creators, providing mentorship and fostering a collaborative, creative work environment.
* Analytics and Reporting: Track and analyse content performance, using data-driven insights to refine strategies and improve outcomes.
What we need from you
* Experience: Minimum 5 years of experience in content creation and strategy, preferably within the health technology or a related field.
* Proven Track Record: Demonstrable success in managing diverse content projects, including social media, podcasts, UX copy, and ad campaigns.
* Creativity and Innovation: Strong creative vision with the ability to develop unique content ideas that resonate with our audience.
* Leadership Skills: Experience leading and mentoring a team, with strong interpersonal and communication skills.
* Analytical Mindset: Proficiency in using analytics tools to measure content performance and inform strategy.
* Passion for Health Tech: Genuine interest in health technology and a commitment to creating content that educates and engages.
Other Skills You May Have
* Familiarity with SEO best practices, content management systems, and digital marketing tools.
* Previous experience working in the health technology sector is highly desirable.
What we offer
* Salary range of £85k - £100k, depending on experience
* Stock option plan
* Private healthcare plan
* Hybrid role based in London Bridge 3 days a week with lunch once a week
* Wellness and gym benefit with Gympass
* Annual company retreat
* Cycle to work schem
* Electric car scheme
* 25 days annual leave plus bank holidays
* A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL
* Join in the early stages of one of the most promising scale-ups in the health & wellness space
We are destigmatising how people approach their health by offering easy access to diagnostics and a holistic range of treatments, as well as a community to help proactively improve one's health and wellbeing. A place that didn't exist until now.